Detailed explanation of intellectual property infringement and prohibition and restriction rules on Lazada platform
On the Lazada platform, merchants need to pay great attention to intellectual property issues to avoid unnecessary legal liability and economic losses due to infringement. The following is a detailed introduction to the intellectual property rules of the Lazada platform and its prohibition and restriction regulations.
Infringement of intellectual property rights
The Lazada platform’s definition of infringement includes four main types:
1. Trademark infringement
A trademark is a recognizable sign, design or expression and is protected by law. Infringement occurs when a seller uses the same or similar trademark on the platform without the consent of the registered trademark owner.
2. Copyright infringement
Original works, including literary, artistic and other creative content, are protected by copyright law. Copying, publishing or distributing these works without the consent of the copyright owner may also be considered infringement.
3. Patent infringement
Any invention, including process design, is protected by law and is prohibited from being manufactured, used, sold or imported without authorization by others.
4. Infringement of registered designs
The shape, configuration, appearance, pattern or decoration of a product is also protected by law. Uploading or registering products that are similar to existing designs will violate relevant laws.
Identification of infringement on Lazada platform
Lazada’s identification of infringement activities mainly includes but is not limited to the following:
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Publication of counterfeit products
- Publish counterfeit products or services on the Platform.
- Use a registered trademark owner’s mark to describe a product or service without the owner’s consent.
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Content infringement
- Unauthorized use of trademarks in product descriptions or other information.
- Using copyrighted material without authorization.
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Other types of infringement
- Infringe the registered design by uploading products that are partially or entirely similar to the designed products.
- Uploading products that are similar to patented concepts or inventions infringes upon the rights of the patent owner.
How sellers protect their intellectual property rights
In order to protect their own intellectual property rights, sellers can file a complaint if they find that other sellers’ product pictures infringe their rights, but the premise is that the seller must be the original creator of these pictures.
No sales restrictions
When sellers sell goods on the Lazada platform, they must abide by relevant laws and regulations, especially the laws and regulations of the destination country, and are prohibited from selling products prohibited by law. Sellers are responsible for ensuring that the products in their stores do not violate these laws.
If the definition of banned products is unclear, sellers can visit the Lazada University website for detailed information. Depending on the severity of the violation, the Lazada platform has the right to lock products, restrict accounts, and confiscate account funds.
Penalty Measures
If the seller is deducted 48 points, the store will be taken offline. Under certain special circumstances, even if you have not suffered a 48-point deduction, the Lazada platform still has the right to temporarily take the store offline. Sellers can log in to Lazada University to learn more details about the cross-border merchant performance system.
The above content is a comprehensive interpretation of the Lazada platform’s intellectual property rights and sales bans and restrictions, aiming to help merchants operate in compliance with regulations and safeguard their legitimate rights and interests.