Detailed explanation of Lazada platform service page and introduction of mobile backend functions

The service page of the Lazada platform provides sellers with a wealth of data analysis tools to help merchants better understand customer interactions and sales performance. Through this page, sellers can select a time to view the Chat Overview within a specific time period.

Chat Overview

• Visitors: Shows the total number of visitors to the store.
• Customers Inquired: Counts the number of customers who send messages to sellers through Chat.
• Received Conversations: Record the number of conversations received by the seller. Note that if the same customer sends multiple messages on the same day, the system will treat it as one conversation; if the customer sends consecutive messages on different days, it will be treated as different conversations.
• Responded Customers: Refers to the number of customers that the seller has responded to on the same day.
• Responded Conversations: Calculate the total number of conversations that the seller responded to in the same day.
• Average Response Time (minutes): Reflects the seller’s average response time to customers that day.
• No-Responded Customers/Non-Responded Customers: Refers to the number of customers who failed to receive a reply from the seller within the same day.
• Estimated Lost Revenue: An estimate of potential lost sales revenue based on non-respondents.
• Guided Buyers: Identifies the number of buyers who were successfully converted into orders after communicating through chat.
• Guided Orders: Records the actual number of orders facilitated by chat.
• Guided Revenue: The total effective order amount generated after communicating through chat.

View overall Chat performance indicators

Users can also check up to five overall Chat performance indicators to view. In addition, the service page also provides an agent ranking function for each Chat sub-account, allowing sellers to more intuitively understand the performance of team members.

FAQ page

For some common questions, the Lazada platform has set up a special FAQ page to help users solve problems quickly. If you still have questions, users can get more help from customer service.

Mobile terminal background functions

For sellers who often need to go out or want to keep track of store operations at any time, the mobile backend is undoubtedly a very practical function. It not only provides the same data access rights as the PC side, but also allows users to perform multiple operations such as data panel and product management. Specifically, the following functions can be achieved through the mobile backend:

• Dashboard: Get an overview of key business metrics.
• Product Panel (Product): Manage product information.
• To All Metrics: View detailed statistics.
• Select a time range: Customized analysis time period.
• Filter: Filter data by category or brand.
• Ranking by Revenue: Sort products based on revenue.
• Ranking by Visitors: Sort the product list according to the number of visitors.
• Product Diagnosis: Analyze the reasons for poor product performance.

The above functions enable sellers to make timely decisions and optimize store operation strategies at any location.