Comprehensive analysis and setup guide of Lazada store marketing tools

Lazada provides a variety of independent marketing tools to help merchants optimize the professional image of their stores and enhance customer interaction. These tools include instant chat (Chat), product decoration tools (such as main image video, PDP, Lorikeet), Store Decoration, Seller Picks, Flexi Combo, and coupons (Seller Voucher), Free Shipping, Bundles and Sponsored Solutions. In addition, merchants can also use Sponsored Affiliate and Sponsored Search to increase store exposure.

Instant chat (Chat)

Chat is a customer service tool provided by Lazada, which is similar to the instant messaging function of other e-commerce platforms. Through this tool, merchants can set up automatic replies to quickly guide buyers to place orders, and can set up quick replies to common questions, thereby improving customer response efficiency and shortening response times.

Auto-reply settings

Autoresponders allow sellers to provide guidance to frequently asked questions from buyers, such as links to store offers, custom images, and information about store coupons. The setting steps are as follows:

1. Select the Chat Settings option.
2. Select the Auto Reply tab:
   • Select status: You can choose “Turn off” (off), “Only show text” (only show text) or “Show text and actions” (show text and actions).
   • It is recommended to select “Show text and actions” to display text and operation instructions at the same time.
3. Set display text: You can add a welcome message or other guidance information. Click “AddAction” to add operation guidance.
4. Guidance Mode: There are four optional guidance methods:
   • Text: Supports text or links up to 2000 words.
   • Image: Allows uploading images up to 1MB.
   • Voucher: Valid store coupons can be embedded into quick reply cards.
   • Follower invitation: Click to immediately initiate a store follower invitation.
5. Click Submit to complete setup. Each store can set up to 9 quick reply contents.

Quick reply settings

The quick reply function can help sellers quickly answer common questions from buyers and improve customer service efficiency. The setup process is as follows:

1. Select Chat Settings.
2. Select the Quick Reply tab.
3. Fill in the quick reply content and click “Submit” to complete the setup.
4. In the chat window, the set quick reply will be displayed, and the seller can choose the content that needs to be replied when talking to the buyer. Each store can set up to 20 quick replies.

By making reasonable use of Lazada’s various marketing tools, merchants can not only improve customer service quality, but also effectively improve store sales performance and user satisfaction.