How to design a Lazada product main image with a high click-through rate: Detailed explanation from positioning to differentiation

Designing a Lazada product main image with a high click-through rate may seem simple, but in order to truly attract the attention of target consumers, it requires careful design from multiple aspects. The following content integrates multiple key elements to help merchants optimize product main images and increase product exposure and conversion rates.

1. Clear target consumer groups and precise positioning

When opening a store, merchants first need to do a good job in the overall positioning of the store. The design of the main product image must pay attention to the characteristics of the target consumer group, and precise positioning can create a more attractive main image. For example, when searching for “Phone Waterproof Pouch”, many products will be retrieved, but only products that closely match the keywords and have strong visual impact can attract consumers’ attention. For example, UGREEN’s products stood out among the first few results with their clear vision and concise copywriting.

2. Comply with platform specifications

Ensuring that the main product image complies with platform specifications is a prerequisite for success. The role of the main image is not only to display the style, color and brand characteristics of the product, but also to quickly attract consumers’ attention in search or category pages. The following are the specific requirements:

• Background color: It is recommended to use a white background to avoid an overly complicated background.
• Image quality: The image needs to be clear, and the brand and product features should be prominent.
• Size: The main image is recommended to be 500 pixels × 500 pixels to 2000 pixels × 2000 pixels.
• Quantity: Provide 1-8 pictures, showing 360° of the product as much as possible, without blind spots.
• Format: Supports JPG or GIF format, allowing magnifying glass function.
• Proportion: Maintain a 1:1 square composition, and the text should be concise and not cover the main body of the product.

3. Buyers think about needs

Merchants need to start from the perspective of buyers and focus on the needs that consumers really care about. For example, when selling baby pajamas, the core selling points should include “pure cotton, softness, and comfort” rather than emphasizing the material and features of the product. You might as well display these 1-2 most important selling points in conspicuous fonts to ensure that consumers can grasp the effective information and make a purchase decision in a short time.

4. Avoid worthless copywriting

The copy must be closely related to the product itself and highly consistent with the core selling points. Effective copywriting not only attracts consumers’ attention, but also contains action instructions to encourage consumers to learn more. For example, if the copy has little to do with the product, even if it gets clicked, the conversion rate will be reduced. Simple and easy-to-understand copy can more directly reach consumers’ needs and help them make decisions quickly.

5. Differentiation strategy

In order to avoid homogeneous competition, merchants need to adopt differentiation strategies. Through competitive product analysis, you can understand the selling points of your peers and compare the unique advantages of your own products. For example, if your competitors emphasize price, you can highlight the quality of your product; if they use a single white background image, you can try to use a more attractive scene model image. Such differentiation can effectively enhance product awareness among consumers and increase click-through rates.

Through the detailed analysis of the above aspects, merchants can more specifically design Lazada product main images with high click-through rates, which can not only attract consumers’ attention, but also effectively improve product conversion rates.