Complete guide: How to successfully launch products and precautions on Lazada

When entering Lazada, the largest e-commerce platform in Southeast Asia, successfully launching products is one of the key steps. Sellers need to first understand how to log in to the seller’s backend, and then follow the prescribed process to publish products to increase their visibility and attractiveness in the market.

Log in to Lazada Seller Backend

First, merchants need to enter the seller center of the Lazada website and find the seller’s login box on the right side of the page. Lazada provides two login methods: log in through email or mobile phone number. Sellers can also find the international icon in the upper left corner of the page and select the Chinese interface.

Steps to launch a product

1. Create new product
   After logging in, navigate to “Product Management” and click the “Add Product” button to enter the new product page. In this part, sellers need to fill in the basic information of the product, including product name, category, brand, model, sales price, inventory quantity, and delivery cycle.

2. Edit product information
   After completing the basic information, the seller can further edit the product information. Use the “Find Product” function to quickly locate the product you want to edit, or use the product list and batch update functions to modify information for multiple products.

3. Upload product images
   Uploading high-quality product images is an important step in this process. Sellers can choose to upload images online or in batches. Make sure the images you upload are clear and effectively showcase the product.

4. Determine shipping method
   After confirming the product information and pictures, the seller needs to choose the appropriate delivery method. Lazada offers a variety of delivery options, including its own logistics, cross-border e-commerce logistics and international express delivery.

5. Post a product
   Finally, the seller needs to confirm that all information is correct and publish the products individually or in batches to make them available for consumers to purchase on the platform.

Notes

When launching products, sellers need to focus on the following aspects to enhance customer trust and purchase intention:

• Product quality
  Ensure to provide high-quality product images and detailed product descriptions to enhance user trust.

• Price Competitive
  Research your competitors’ pricing to make sure your prices are competitive to attract more customers.

• Logistics and Distribution
  Choose a reliable logistics partner to ensure that orders are delivered on time and provide users with a good shopping experience.

• Customer Service
  Establish an effective customer service system, quickly respond to customer feedback, and help maintain high-quality customer relationships.

To sum up, understanding Lazada’s product release process and related precautions is essential for every seller. Through the above steps, sellers can successfully launch products on Lazada and develop business in the Southeast Asian market, ultimately achieving growth and success.