Lazada platform logistics rules and store management points

Lazada, as a well-known e-commerce platform, provides buyers with a convenient shopping experience. However, due to its relatively strict logistics regulations, buyers need to read the relevant terms carefully when shopping to ensure a smooth shopping process and avoid some unexpected troubles.

Overview of Lazada platform logistics rules

1. Shipping address accuracy

When placing an order, users must select the correct shipping address to ensure that the address is accurate.

2. Use of multiple logistics companies

Lazada uses multiple logistics companies for delivery, so users cannot choose a specific logistics company when placing an order. However, users can select an estimated delivery date, which is for reference only and the actual delivery time is determined by the logistics company.

3. Seller’s delivery time requirements

According to Lazada regulations, sellers must ship goods within 24 hours of placing an order. Failure to deliver goods within the specified time will result in Lazada automatically canceling the order and refunding the order, and the seller will also be subject to corresponding penalties.

4. Shipping costs

The price of goods on the Lazada platform usually includes shipping costs. However, some special products may require users to bear certain shipping costs, and users need to pay special attention to this when purchasing.

How to calculate Lazada logistics costs

1. Product weight and volume

Shipping costs are usually calculated based on the weight and volume of the product, whichever is greater. Therefore, sellers need to accurately measure the weight and volume of their items in order to calculate accurate shipping costs.

2. The destination of the product

Shipping costs will vary depending on the item’s destination. Generally speaking, the further away from the destination, the higher the shipping cost. Therefore, sellers need to consider the destination of the goods to choose the appropriate logistics method.

3. Selected logistics company

Different logistics companies have different freight standards and billing methods. Sellers need to choose a suitable logistics company based on their own needs and budget.

Lazada Platform Rules

There is an old Chinese saying, “No rules can make a circle”, which means that if you want to accomplish something, you must follow the corresponding rules. Similarly, if you want to succeed on the Lazada platform, you must follow the relevant rules of the platform.

1. Seller account rules

Once a seller’s account is terminated by Lazada, the seller will not be allowed to open a new store and conduct transactions on the Lazada platform; the seller is not allowed to apply for multiple stores with the same product type; the seller is not allowed to copy the decoration and products of other sellers’ stores and content, and any behavior that makes it difficult for buyers to identify the true source of the product is not allowed.

Sellers are advised to be honest when trading on the Lazada platform. The platform will not tolerate fraudulent and deceptive behavior by sellers. Once a seller is found to be committing fraud or deception, the Lazada platform will take immediate action to maintain a trustworthy, reliable and healthy e-commerce business environment.

If a seller violates the seller account rules, he or she will be deducted up to 48 points. A deduction of 48 points will cause the seller’s account to be immediately closed.

If a seller receives a notice of points deduction and wants to appeal, he or she can appeal to the ASC-Growth Center.

2. Store Naming Policy

The seller’s store name is very important as the seller’s identity on the Lazada platform. The store name can reflect the store’s offline name, such as store signboards, official websites, and other names well-known to consumers. A good store name will make it easier for consumers to find it.

Format

The store name should consist of words or letters and no special symbols. Available in English and the language of the country where the merchant is located.

Contents that store names should not contain

• Existing LazMall store name
• Registered brand name
• Vulgar, sensitive and defamatory content
• Content that is sexually suggestive, contains profane local language, or is considered to reflect pedophilia, bestiality, or sexual violence
• Content suggesting violence and terrorist activities
• Content that already has copyright and trademark rights
• Existing e-commerce platform vocabulary, such as Lazada, LazMall, LazGlobal, Taobao Collections, Alibaba, etc.
• Only category name
• Numbers only
• Only the country name (if you really need to add the country name, you can add it after the store name and enclose it in parentheses)
• If it is not a flagship store, official store, or exclusive agent, please avoid using these words. If you need to use it, please provide the corresponding proof
• Only one word, and it is a general vocabulary, such as shop, WhatsApp, etc.
• Text containing comparative meaning
• Contains banned product names
• Contains phone number, website link, “.com”

Suggestions on store name length

In order to make the store name easier to search, it is recommended that the length of the store name be limited to 6 words or 50 letters.

3. The number of visible products for new sellers

All new sellers registered in 2019 and later can upload up to 500 visible products if their net order volume is less than 30 within 90 days.