Lazada platform store registration guide: detailed process and entry conditions

Lazada is an influential e-commerce platform in the Southeast Asian market, covering six countries: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Among them, only Vietnam is not open to Chinese merchants. In recent years, Lazada has gradually relaxed restrictions on merchant entry, and through the self-service system, more merchants are willing to open stores on this platform.

Registration process

The threshold for applying to open a store on the Lazada platform is relatively low. Merchants can follow the following steps to register:

1. Access Platform:
   Go to the Lazada platform homepage, click “SELL ON LAZADA” at the top of the page and select “BE A SELLER NOW”.

2. Fill in the information:
   On the merchant registration interface, select the registration type as LazGlobal Seller and fill in the relevant information. The company location should be China, enter your mobile phone number and get the verification code.

3. Address Management:
   After the registration is completed, you will automatically jump to “To Do Task”, click “Manage Address Book” for address management, and make sure to fill in the warehouse address, company operation location and return address.

4. Enterprise Verification:
   After filling in the address, you need to conduct corporate Alipay verification to obtain relevant corporate information, including corporate name and registration number.

5. Upload files:
   After that, you need to upload the business license and business plan. The business plan can be filled in by referring to the template provided by the platform, and the main business category and currency type must be indicated, usually RMB.

6. Pending review:
   After completing all the information, merchants need to wait patiently for Lazada’s review results.

Setting conditions

The basic conditions for merchants on the Lazada platform are as follows:

• Legal business license: Merchants need to provide a valid business license.
• Product compliance: All products must meet national export and local import requirements.
• Enterprise Alipay: Domestic enterprise Alipay must be registered.
• Payoneer account: You need to register a Payoneer account in the name of the company and bind it to the Lazada backend account.
• E-commerce sales experience: At least one product must be uploaded when applying to settle in, and applicants must have certain e-commerce sales experience.

Bonus points

During the application process, merchants can also earn bonus points in the following ways:

• Full-time operations staff: Have full-time staff to manage the store.
• Brand agent: For example, it is an independent brand or a first-level agent of a brand.
• Supply chain advantages: Good sources of goods and supply chain.

In short, with the opening of the Lazada platform to merchants, more and more merchants choose to conduct cross-border e-commerce business through the platform. This article summarizes the registration process and application conditions to help interested sellers better understand Lazada’s entry requirements and procedures.