Lazada Thailand local store operation guide and detailed shipping process
As competition in the domestic e-commerce industry intensifies, many sellers are beginning to seek opportunities in overseas markets. As a cross-border e-commerce platform with huge potential, Lazada has attracted the attention of many sellers. Especially for sellers who want to delve into the Thai market, it is crucial to understand how to open and operate a Lazada Thai store. This article will provide detailed guidance to sellers based on the registration process, shipping methods, and product selection strategies of Lazada’s local stores in Thailand.
1. Registration process and required information
1. Necessary information
- Thailand mobile phone number
- Email address
- Passport or Thai ID card
- Thailand local bank card
2. Account type selection
- Individual sellers need to upload ID card or passport information
- Enterprise sellers need to upload a business license
It should be noted that one business license can only register one seller account, while one ID card or passport can theoretically register up to 20 seller accounts, but in fact it is recommended to register up to 5.
2. Fees and withdrawal methods
1. Fee structure
Unlike cross-border stores, Lazada’s local stores in Thailand do not need to pay a deposit of RMB 3,000, nor do they need to pay store commissions. The only fee is a 1%-2% cash withdrawal fee.
2. Withdrawal method
Sellers in local stores in Thailand mainly collect payments through local bank cards in Thailand. For domestic sellers, if they do not have a local bank card in Thailand, they need to find a third-party service provider to solve this problem.
3. Logistics and delivery
For local stores in Thailand, the shipping location should be within Thailand. This means that sellers need to rent a warehouse in Thailand and transport goods from the country to the Thai warehouse by sea freight and other methods. The specific process is as follows:
- Contact a logistics provider: Choose a logistics company that can provide air or sea freight services, and confirm whether it includes value-added services such as transportation and customs clearance.
- Cargo transportation: The logistics company is responsible for door-to-door pickup and completion of international transportation.
- Customs clearance processing: After arriving at the destination, the logistics company will assist in completing customs clearance of the goods.
- Warehouse management: After customs clearance, the goods are sent to overseas warehouses for unpacking, counting, shelving and other operations.
- Order Fulfillment: When a buyer places an order, the seller sends the order information to the overseas warehouse, which is responsible for packaging and delivering to the customer.
4. Product selection and promotion strategies
1. Select the appropriate product category
Although local stores in Thailand support sales of all categories, it is recommended to focus on a specific area based on market demand and its own resource advantages.
2. Pay attention to store decoration
Good visual effects can help enhance your brand image and attract customers’ attention. Make sure your store page is beautifully designed, well laid out, and updated with promotional information in a timely manner.
3. Develop an effective promotion plan
Use various marketing tools inside and outside the platform, such as participating in flash sales events, to increase product exposure and drive sales growth.
To sum up, opening and operating a local Lazada store in Thailand not only requires sufficient preparation in the early stage, but also requires continuous optimization of product lines and marketing strategies in the later stage. I hope the above information can help sellers better explore the Thai market.