Detailed explanation and application of Lazada business advisory tool

In the e-commerce industry, data analysis has become an indispensable part. In order to help sellers better understand and utilize data, the Lazada platform has launched a business advisor tool. Business consultants can not only help merchants master business data in one stop, but also help merchants discover problems in their stores through detailed indicators and propose solutions.

1. Core functions of business consultant

1. Real-time performance

The real-time performance module of the business consultant provides data display for each period of the day, including important indicators such as payment amount, number of visitors, number of buyers, page views, and payment order volume. These data are automatically refreshed every 2 to 3 seconds, helping merchants quickly understand the current operating status of the store.

2. Real-time monitoring panel

Through the real-time monitoring panel, merchants can have an in-depth view of the specific performance of the store’s daily real-time data. In addition, you can also view the top 100 products by sales volume and the top 100 visitors to further understand the market competitiveness of the store’s products.

3. Key indicators

In the key indicators section, merchants can view and download reports of store core data. The report supports the selection of multiple time nodes, such as yesterday, the past 7 days, the past 30 days, etc., and the data can be saved by exporting an Excel table. This is useful for tracking long-term store trends.

4. Product data board

The product data dashboard is used to display the sales status of store products, including hot-selling and slow-selling performance. Merchants can use this data to adjust inventory in a timely manner, optimize product structure, and increase sales.

5. Promotion Tool Panel

The promotion tool panel shows the effects of various marketing tools, such as the impact of coupons, free shipping and other activities on sales. This helps merchants evaluate the effectiveness of different promotional methods and develop more effective marketing strategies.

2. Application skills of business consultants

1. Use data to find problems

The data provided by the business consultant can help merchants identify potential problems in store operations. For example, if you find that a certain item has a low conversion rate, you might want to check for issues with the item’s pricing, images, or description.

2. Save data regularly

Since the system only retains limited historical records, merchants are recommended to save important data regularly. Especially during large promotions, keeping detailed data records is crucial for subsequent analysis.

3. Analysis based on actual situation

When using business consultants, you should conduct a comprehensive analysis based on your own actual business conditions. For example, for products with high traffic but low conversion rates, you may need to optimize the product details page to improve user experience.

3. Summary

By understanding and using Lazada’s business advisory tools, merchants can manage their stores more scientifically and improve operating efficiency. I hope the above content can help all business friends make better use of this powerful tool and achieve performance growth.