How to successfully enter the SHEIN platform: Analysis of key conditions and methods
With the vigorous development of global e-commerce, SHEIN, as a high-profile cross-border e-commerce company, provides third-party sellers with a very attractive opportunity. This article aims to deeply explore the requirements, fee structure, and how to enable merchants to successfully join SHEIN and open a new chapter in global sales.
Understand the business model of SHEIN platform
The SHEIN platform is a cross-border e-commerce platform focusing on fashion apparel, providing shopping and sales opportunities around the world. Merchants first need to have a deep understanding of their business model and core goals:
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Understand the target users: The users of the SHEIN platform are mainly young people who pursue fashion. Therefore, merchants need to position their products and brands according to the preferences and consumption habits of the target users.
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Develop together with the platform: Merchants should understand the development strategy and vision of the SHEIN platform, actively cooperate with the platform’s requirements and specifications, establish a healthy cooperative relationship, and jointly achieve business growth and market expansion.
Meet the entry conditions of SHEIN platform
Registration requirements
Currently, SHEIN only supports third-party sellers on US sites, but plans to gradually expand to other sites in the future. The hard threshold for entry is as follows:
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Sales requirements: Annual sales in the US market must be no less than US$2 million, which means you need to have considerable sales performance on Amazon, eBay, Walmart and other platforms.
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Inventory requirements: You need to have inventory overseas, which can be achieved through a self-built warehouse, a third-party warehouse, or having goods in an Amazon warehouse.
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US trademark: Merchants entering SHEIN’s US site must hold a US trademark.
Shop opening costs
It is free to join the SHEIN platform, and operating costs can also be kept at zero. In the first 3 months before opening the store, SHEIN does not charge any commission, and then charges 10% commission.
Key methods to successfully enter the SHEIN platform
Offer unique goods and services
The key to standing out from the competition with many merchants is to provide unique and competitive products and services that meet the needs of target users in terms of quality, design, price, etc.
Create brand image
With the exposure opportunities of the SHEIN platform, merchants need to focus on brand promotion and image building. A good brand image will help attract user attention and recognition and increase brand value.
Refined operations and data analysis
Merchants should be good at using data analysis tools to optimize product selection, pricing strategies and promotional activities through in-depth understanding of user needs and market trends to achieve refined operations.
Collaboration and communication
Establish good cooperative relations and active communication with the SHEIN platform and other merchants, share experience and resources, form positive interactions, and jointly promote the development of the platform business.
How can a newbie successfully settle in SHEIN
Meet the hard threshold
Xiaobai needs to ensure that it meets SHEIN’s hard thresholds, that is, establishing stable sales in the US market, having sufficient inventory, and applying for a US trademark.
Choose the right product
When choosing products to sell on SHEIN, carefully study market demand and competition. Select potentially popular items and make sure they are consistent with SHEIN’s fashion positioning.
Brand Building
Building your own brand is crucial in the international market. Create attractive brand identities, logos and slogans for your products. Also, make sure your products excel in quality, packaging, and customer service to build a good reputation.
Understand the SHEIN platform
Before settling in, learn more about how the SHEIN platform operates. Learn how to upload products, manage inventory, process orders, and interact with customers. This will help you make better use of the platform’s features and improve sales efficiency.
Develop marketing strategies
Selling products on SHEIN requires an effective marketing strategy. Consider using SHEIN’s advertising tools while promoting on social media and other online channels. Partnering with fashion bloggers and influencers can also increase product exposure.
Provide excellent customer service
Finally, remember to provide excellent customer service. Respond to customer inquiries and questions in a timely manner, resolve potential issues, and build customer trust and loyalty.
Conclusion
Although the SHEIN platform provides many opportunities for merchants, it also needs to face some challenges. Competition in the international market is fierce, and product quality and customer satisfaction are of paramount importance. In addition, understanding and complying with international trade regulations is also an important aspect to avoid unnecessary legal risks.
In short, settling in SHEIN is an opportunity full of potential, but it also requires serious planning and hard work. By meeting SHEIN’s entry requirements, carefully managing the brand, and formulating effective marketing strategies, merchants can achieve success in the international market and bring new growth and development to their business.