Detailed explanation of Shein merchant product selection strategy and efficient warehouse logistics system

As a well-known fashion e-commerce platform, Shein’s success is inseparable from its efficient warehouse logistics system and precise product selection strategy. This article will introduce in detail how Shein merchants can improve supply chain efficiency and customer satisfaction through scientific product selection and reasonable logistics choices.

1. How to select products from Shein merchants

1. Find a store

Merchants can obtain information such as traffic, keywords, external links, social media, best-selling and new products through the 9 million global active independent stores on e-commerce SaaS platforms such as Shopify and Magento. Find competitors through multi-level selection, scheduling or search with comprehensive analysis and monitoring.

2. Find products

Using the 300 million products sold by overseas independent websites, it helps merchants select products through multi-level filters and collection functions. Amazon merchants can find new and popular products outside the platform, and independent merchants can use this function to find competitors with similar products.

3. Find keywords

The keyword function can provide a large amount of Google keyword data, including search volume, natural competition and paid competition, as well as which independent stores use this keyword to attract traffic and its effect. All keywords can be exported to help merchants improve SEO and listings.

2. Shein platform logistics system

1. Domestic central warehouse

Shein’s domestic central warehouse is located in Foshan, Guangdong, with multiple satellite warehouses nearby. 95% of the world’s goods are stored here, using modern warehousing technology and advanced picking systems to ensure fast processing and accurate delivery of orders.

2. Overseas transit warehouse

Shein has established multiple overseas transit warehouses around the world (such as Saudi Arabia, Dubai, Italy, Australia, Vietnam, and Indonesia), mainly used to receive returned goods from consumers, effectively reducing the transportation time and cost of returns, and providing more Fast after-sales processing.

3. Overseas operation warehouse

In order to further improve distribution efficiency, Shein has set up operating warehouses in Hong Kong, Belgium, Delhi, the northeastern and western United States, and other places. By setting up warehouses in strategic locations, Shein is able to deliver goods to destinations around the world faster.

3. Shein Logistics Selection Guide

1. Destination country

Before choosing a logistics provider, merchants need to understand the target market for their products. For example, if the market is positioned in the United States, you should choose a logistics company in the United States. This will not only help control logistics costs, but also improve delivery time.

2. Transportation time

The delivery times of different logistics channels vary. International express delivery such as DHL, UPS, TNT, FedEx, etc. are fast and suitable for customers with high time requirements. If customers do not have high time requirements, they can choose logistics channels with more economical prices and higher security.

3. Product categories

General goods can choose from a variety of logistics channels at relatively affordable prices; special products (such as pure batteries, liquids, charged products, imitation brands, powders, pastes) must strictly abide by export regulations and choose appropriate logistics channels.

4. Door-to-door collection service

Most logistics providers provide door-to-door collection services, but there may be package quantity requirements or restrictions. If door-to-door collection is not available, the seller must deliver the goods to the mailing point themselves.

4. The impact of Shein warehouse logistics on customer experience

The efficient operation of Shein warehouse logistics system directly affects customer shopping experience:

• Fast delivery: By optimizing the logistics network and warehouse distribution, fast delivery services are achieved so that consumers can receive goods faster.
• Arrived on time: Strict warehouse management and operating procedures ensure that orders are shipped on time and avoid delays.
• After-sales processing efficiency: The setting up of overseas transit warehouses speeds up the processing of returned goods and after-sales needs.

To sum up, Shein not only improves supply chain efficiency but also significantly enhances customer satisfaction through scientific product selection and reasonable logistics selection.