In-depth analysis of Shein’s stocking and logistics model
As a cross-border e-commerce fast fashion platform, Shein stands out in the industry with its unique stocking model and efficient logistics system. This article will start with Shein’s stocking model, explore its advantages in inventory management and sales forecasting, and analyze Shein’s logistics model and its application on a global scale.
Analysis of the advantages of Xiyin’s stocking model
The key to Shein’s stocking model lies in accurate sales forecasting combined with flexible arrangements for the stocking cycle. Xiyin’s stocking model combines the stocking quantity with actual sales to avoid the problems of over-stocking and slow sales. Specifically, Shein’s stocking cycle is relatively stable and flexible:
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Flexibility of the stocking model: The stocking cycle for hot-selling models is 7+5 days, allowing 12 days of stocking, ensuring sufficient stocking but not excessive redundancy. The stocking cycle for regular or new products is more flexible, ranging from 7 to 14 days, ensuring pragmatic stocking.
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Inventory management and sales forecast: Through accurate sales analysis, Xiyin has overcome the pain points of the traditional fully managed stocking model and achieved effective control of inventory management. The key to Shein’s stocking logic is to accurately predict sales volume and combine it with flexible arrangements for the stocking cycle.
In contrast, the traditional fully managed logic of platforms such as AliExpress is more inclined to “prepare as the market explodes”. Each time the stock is stocked, the sales situation needs to be re-analyzed and the stock quantity is repeatedly adjusted. This model lacks flexibility. May result in poor inventory condition.
How can merchants optimize Shein logistics model?
Shein, as an online company targeting cross-border e-commerce and fast fashion, has been booming in recent years. Merchants can optimize Shein’s logistics model to improve efficiency and ensure that orders are delivered on time. The specific steps are as follows:
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Contact online customer service: Master the business details and reach a cooperative relationship with the company. The platform will arrange the corresponding logistics specialist to connect the cargo information at all times.
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Become a customer: Register an account in the logistics system, and the logistics specialist will guide the merchant through the entire process.
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Online ordering and delivery: Place an order according to the logistics management account, fill in the item information, recipient information, sender information, tariff information and domestic express delivery information, and the remaining balance will be handed over after placing the order. Logistics company operations.
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Agent delivery: After the goods arrive at the logistics company’s sorting center, the warehouse managers will organize the goods and confirm the quantity and quality with the merchant.
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Send to destination: Choose the corresponding flight company for transportation based on the international logistics channel selected by the merchant.
Analysis of Shein’s independent operation model
SHEIN provides sellers with an independent operation model, which is suitable for experienced cross-border sellers. Through independent operations, sellers can more flexibly control product supply, marketing and sales, while the SHEIN platform provides all-round support and assistance. The entry threshold includes stocking goods in the United States and having the ability to independently ship and fulfill contracts locally.
Analysis of Shein Logistics Model
SHEIN’s logistics model performs outstandingly globally. Currently, SHEIN has three types of warehouses around the world: domestic central warehouses, overseas transit warehouses and overseas operating warehouses. These warehouse types together constitute SHEIN’s powerful logistics network. SHEIN’s rapid design and production model enables it to quickly respond to market demand and quickly launch new trending products.
Conclusion
Shein’s stocking model and logistics system have given it significant competitive advantages. Through accurate sales forecasts and flexible stocking cycle arrangements, Shein effectively controls inventory and avoids the problem of over-stocking. At the same time, by optimizing the logistics model, Shein has improved delivery efficiency and ensured that orders are delivered on time. In the future, as Shein continues to expand globally, its logistics model is expected to bring convenience and support to more merchants.