1. Internet celebrities that match your products
Sellers should be clear about the categories of their products and the markets they are suitable for. After analyzing and comparing the Internet celebrity market, they should find Internet celebrities that match their product categories. Only when the main promotional categories of Internet celebrities match the seller’s products can the fans of Internet celebrities become potential users of the seller.
2. Try to find an “Internet celebrity” with a large number of fans
Generally speaking, an “Internet celebrity” with millions of YouTube subscribers is a world-class “Internet celebrity”, but it is obvious that the price of commercial advertising will also be very high. Of course, if the product is not good, the “Internet celebrity” will not agree to cooperate no matter how much money is offered. At the same time, sellers should also pay attention to the frequency of the “Internet celebrity” posting content and the activity of fans.
3. “Internet celebrities” with a team
If an “Internet celebrity” has a team, like the domestic “ㄨㄨ酱” studio, they generally disseminate high-quality, regularly produced videos, and they will have a higher quality and larger fan base.
4. “Internet celebrities” with many resources
If an “Internet celebrity” has his own fan base on multiple platforms, sellers can give priority to this type of “Internet celebrity”. Because they cover a wider range of publicity channels, for sellers, the scope of publicity will also be larger.