1. Universal third party
Some websites will integrate the data of “Internet celebrities”. These websites play the role of non-contractual agents of “Internet celebrities” and can assist sellers in cooperating with “Internet celebrities”. This method is suitable for sellers who are not familiar with “Internet celebrities” and have sufficient funds.
2. Search through YouTube
It is well known that content producers on YouTube can extract commissions from YouTube videos, so these producers also need to create content for products, on the one hand to increase income, and on the other hand to accumulate more fans. Most YouTube “Internet celebrities” will leave a contact email in the introduction. If the seller does not find the email directly on YouTube, you can use various social software to search for the same name. For sellers, finding people should be said to be a necessary skill.
3. Dig deep into the circle of friends of “Internet celebrities”
“Internet celebrities” may also know each other and often cooperate with each other. The cooperation between “Internet celebrities” can also complement each other’s advantages, or save a lot of time for sellers. Sellers can find more “Internet celebrity” resources through one “Internet celebrity”.
4. Send in-site messages on social channels
This method is rarely successful. After all, some platforms have expressly prohibited this behavior, and some “Internet celebrities” receive too many messages. The messages sent by the seller may be drowned or directly ignored by the “Internet celebrities”.
Sellers also need to screen when choosing “Internet celebrities”. Not all “Internet celebrities” and their fans are suitable for a certain type of product. For example, beauty products need to cooperate with “Internet celebrities” in the beauty category, but not with “Internet celebrities” in the sports category. Therefore, sellers should choose “Internet celebrities” that are suitable for their products. Sellers should also think about how to communicate with “Internet celebrities”. “Internet celebrities” generally do not only focus on economic benefits. Getting more fans’ attention and platform recommendations is the focus of most “Internet celebrities”. Therefore, when sellers communicate with “Internet celebrities”, they can consider the long-term perspective, show their own strength, and let “Internet celebrities” experience other benefits of cooperation.