In the business field, telephone development of customers is a common marketing strategy. However, with the development of the information age, customers’ resistance to strange calls or push information has gradually increased. This article will explore how to overcome customers’ resistance and improve the efficiency of telephone marketing in the process of telephone development of customers.
1. Understand customer habits and psychology
First of all, we must understand the habits and psychology of customers. In modern society, many people are resistant to strange calls or push information, and prefer to choose a time and method that is convenient for them to communicate. Therefore, understanding customers’ contact preferences and psychological state is the first step in telephone development of customers.
2. Establish trust and security
When developing customers by phone, it is crucial to establish trust and security. Before telephone communication, you can first establish contact with customers through other channels, such as WeChat or email. Inform customers of your identity and purpose of contact, so that customers have a certain psychological preparation and sense of security, and reduce the occurrence of resistance.
3. Communicate in advance and agree on telephone time
After obtaining the customer’s contact information, you can first conduct preliminary communication through software and other means, and then agree on the time for telephone communication. Inform customers of the purpose and problem of the call in advance, let customers know the importance and urgency of telephone communication, and increase customers’ willingness to answer the phone.
4. Leave messages and information prompts for customers
Before calling, you can leave a message or send a message to customers to explain the reason and problem of the call. Let customers check the message they sent first to increase the possibility of customers answering the phone. This method can let customers know the importance of telephone communication, understand the problem in advance, and reduce the resistance.
5. Provide valuable information and services
In telephone communication, not only should customers be informed of their identity and purpose of contact, but also valuable information and services should be provided. The key to customers’ willingness to answer the phone is that the content of the call is beneficial to them and can solve their problems or provide help. Therefore, telephone development of customers should focus on the effective transmission of information and the provision of value.
Telephone development of customers is an effective marketing method, but it is necessary to overcome the resistance of customers to achieve good results. By understanding customer habits and psychology, building trust and a sense of security, communicating and agreeing on phone time in advance, leaving messages and information reminders to customers, and providing valuable information and services, the success rate of developing customers through telephone calls can be effectively improved, achieving a win-win situation.