With the deepening of globalization, customers visiting factories in foreign trade business has become an important part of enterprises to demonstrate their strength and promote cooperation. How to properly receive visiting customers and let them have a full understanding and trust in the strength and product quality of the enterprise is a skill that every foreign trade practitioner needs to master. This article will popularize the reception art and preparation points for customers visiting the factory to help readers better cope with this challenge.
1. Purpose of customer visit and reception plan
The main purpose of customers visiting the factory is to inspect the strength of the enterprise and compare the product quality of different factories in order to select the right factory to place an order. For different customers, we need to formulate corresponding reception plans. For important customers who visit for the first time, we should list a detailed visit outline in advance, including the points that customers may pay attention to, the questions that may be raised, and the personnel who need assistance.
2. Confirmation and communication of customer information
Before the customer visits, we need to confirm the customer’s flight information, arrival time, hotel, number of visitors, and whether a vehicle pick-up is needed. This information is crucial to ensure the smooth progress of the reception work. At the same time, we also need to understand the customer’s stay time in the factory in order to arrange the visit process reasonably.
3. Preparation and fluent English expression for reception
During the reception process, fluent English expression is the key to show the professional image of the company. We should prepare reception English in advance to ensure that we can communicate with customers fluently and freely. Avoid frequently using expressions such as “this we need to check after this tour” or “Moment please, let me ask my xxxx” during the reception process, so as not to leave an unprofessional impression on customers.
4. Layout and material preparation of conference room
Before the customer’s visit, we should arrange the conference room in advance and prepare fruits, candies, drinking water or coffee, etc. At the same time, we should also prepare display materials such as picture albums, business cards and small samples. In addition, a PPT containing factory information and project renderings is also indispensable. After the customer arrives, we should explain the visit process to the customer and make appropriate adjustments according to the customer’s wishes.
5. Arrangement and flexibility of the visit process
The arrangement of the visit process should be flexibly adjusted according to the customer’s preferences and industry characteristics. Generally speaking, you can first take customers to visit the company’s exhibition hall to understand the corporate culture and product features; then visit the production line to let customers see the production process of the product with their own eyes; finally return to the conference room for in-depth discussion and communication. However, some customers may prefer to see the production line first and then visit the exhibition hall, or discuss the order directly after visiting the exhibition hall. Therefore, when arranging the visiting process, we should fully respect the wishes of customers and ensure that they can get a satisfactory experience.
The reception of customers visiting the factory is a comprehensive and meticulous task. By making reception plans in advance, confirming customer information, preparing reception English, arranging conference rooms, and flexibly arranging the visiting process, we can provide customers with a professional, comfortable and efficient visiting experience, thereby enhancing customers’ trust in the company and willingness to cooperate. In future foreign trade business, we should continue to sum up experience and improve reception level to better serve customers and promote corporate development.