In business communication, interaction with customers is one of the key links in relationship development. However, facing those silent customers, we often feel confused and helpless. Obviously, the other party may have the intention to buy, but lack of positive feedback and interaction has become a common problem for many foreign trade practitioners. This article will introduce two tips to help you establish a better interactive relationship with silent customers, break the deadlock, and inject new vitality into the development of cooperative relations.
1. Leave comments instead of likes
In interaction with customers, we often use likes to express recognition and likes, but likes are often just a superficial communication and lack substantive content. In contrast, comments are more interactive and guiding. When we leave comments on the customer’s social media platform, it can not only attract the customer’s attention, but also trigger deeper communication. Comments represent the elaboration of opinions, which can arouse the customer’s curiosity and desire to respond. In comparison, likes appear relatively thin and non-communicative. Therefore, by leaving comments instead of likes, we can more effectively establish an interactive relationship with customers and enhance mutual understanding and trust.
2. Easter eggs at the end to stimulate replies
In email exchanges, the message at the end is usually about the introduction of cooperation opportunities or product information. This method can often only cause customers to reply when there is an actual need. However, if we leave an attractive Easter egg at the end, we can more effectively stimulate customers’ desire to reply. For example, the promise of giving away the latest design drawings or providing discounts immediately after replying to the email can make customers feel that the benefits they are about to receive are far greater than the efforts they have made, thereby stimulating them to actively reply to the email and participate. This method can not only increase customer participation, but also accelerate the process of business exchanges and bring new opportunities for the establishment of cooperative relationships between the two parties.
Interaction with silent customers is a long and continuous process that requires us to constantly try and innovate. By leaving comments instead of likes and setting Easter eggs at the end, we can more effectively attract customers’ attention and responses, break the silence, and promote the development of business exchanges. In daily work, we can try to use these tips to establish a deeper interactive relationship with customers and inject new vitality into the development of cooperative relationships.