In foreign trade business, customers often ask us whether we are a factory or a trader, which is a headache. Different answers may have different effects on customers, so we need to choose the right way to answer this question to maintain a good cooperative relationship and meet customer needs.
1. Tendency answer: Emphasize factory identity
A common way to answer is to emphasize that we are a factory. This answer may attract customers’ attention to our production capacity and strength, but it may also cause customers to raise more requirements and questions about the actual situation of the factory, which requires us to be prepared and make relevant preparations.
2. Euphemistic answer: Explain the identity of the foreign trade company but emphasize the relationship of cooperative factories
Another way to answer is to euphemistically explain that we are a foreign trade company, but emphasize that we have long-term cooperation with many factories and can provide high-quality prices and services. This way of answering can avoid customers’ direct requirements on the actual situation of the factory, but there may also be situations where customers are more interested in directly cooperating with factories.
3. Answer honestly: admit the identity of a foreign trade company but emphasize service and strength
Sometimes, honestly admitting that we are a foreign trade company and emphasizing our service capabilities and strength is also an effective way to answer. Customers are more concerned about whether they can get products and services that meet their needs, and our identity may not be the most concerned issue.
4. Actively ask back: understand customer concerns
When answering customers’ questions about the identity of factories and traders, you can actively ask back about the core content that customers are concerned about, such as price, service, etc. By understanding the customer’s concerns, you can better adjust the answer method and achieve better communication and cooperation with customers.
5. Patiently explain: share the actual production situation
The last way to answer is to patiently explain our identity and share the actual production situation. Customers are more concerned about the quality, price and service of the products, and our identity is not the most concerned issue. Therefore, you can guide customers to pay attention to more important aspects by sharing the actual production situation.
Choosing the right answer method is crucial to maintaining customer relationships and conducting business. When answering customers’ questions about the identity of factories and traders, you need to choose the appropriate answer based on the customer type, order situation and personality characteristics to ensure smooth communication and pleasant cooperation.