In foreign trade business, salesmen often face nervous situations when customers inquire about prices, which not only affects the performance of salesmen, but also may affect the establishment of customer relationships and the possibility of business transactions. Therefore, we need to solve this problem from multiple aspects, so that salesmen can be more calm and confident when facing customer inquiries.
1. Improve product understanding
The salesmen’s understanding of the product directly affects their confidence and confidence. Therefore, we need to convey the selling points, highlights, and advantages of the product to the salesmen, and sort out the forms of questions frequently asked by customers, so that the salesmen can understand the questions frequently asked by customers and be truly familiar with the products.
2. Build price confidence
Salesmen should have confidence in the price of their products. By understanding the price range of peers, salesmen can know the cost-effectiveness and price level of their products, so that they can be more calm when facing customer inquiries.
3. Differentiation cognition
Salesmen need to understand the differentiation of their peers, including product descriptions, display methods, etc. This will make salesmen more persuasive when communicating with customers and avoid answering customers’ questions too simply.
4. Exploring customer needs and demonstrating advantages
Salespeople need to learn how to explore customer needs and pain points, while demonstrating their own advantages and building customer trust. This will allow for better responses to customer inquiries and reduce the likelihood of bargaining.
By improving salespeople’s understanding of products, building price confidence, and differentiating perceptions, as well as exploring customer needs and demonstrating advantages, salespeople will no longer be nervous when facing customer inquiries, and will be able to communicate with customers more calmly and confidently, establish good customer relationships, and achieve business goals.