As an emerging e-commerce platform, Jumia cross-border e-commerce platform has attracted much attention. Its unique cross-border business model has enabled it to occupy a place in the market. Although facing fierce competition, Jumia has gradually consolidated its position with a stable user base and efficient logistics system. Let’s take a look at whether the Jumia cross-border e-commerce platform is easy to do?
First of all, let’s take a look at the unique advantages of the Jumia platform. As the largest e-commerce platform in Africa, Jumia has a wide market coverage and a large customer base. Africa has a large population and huge potential in the e-commerce market. Merchants can obtain broad sales opportunities on the Jumia platform. In addition, Jumia also provides comprehensive e-commerce solutions, including logistics and transportation, financial services, after-sales guarantees, etc., to provide merchants with a convenient operating environment and high-quality user experience.
What does Jumia mainly sell?
The Jumia platform also applies the principle of “seven points of product selection and three points of operation”. Therefore, when merchants plan their stores, they must pay attention to the main steps of product selection and choose products that suit them in order to break through in the fiercely competitive market.
1. Hot-selling categories: Master the mainstream of the market
Hot-selling categories are usually those with high platform search volume and sales volume. Merchants can refer to several categories such as: mobile phones, 3C, clothing, shoes, accessories and small appliances are all hot-selling products.
However, the competition for hot-selling products will be relatively fierce, so when deciding to choose a certain category, merchants must consider their own situation, such as whether there is a stable supply and a perfect supply chain to ensure successful operation.
2. Trend hotspots: Take advantage of current trendsTrends: Take advantage of current trends
Using Google Trends tools can better understand current search trends and grasp market hotspots. The key to Google Trends is to collect news and pictures from Google Search, Shopping, YouTube, and big data to reflect current hot trends.
3. Segmented categories: Explore target markets
According to category segmentation, find categories that you are interested in or familiar with, and explore secondary and tertiary subcategories. This method is conducive to more targeted selection of funds and finding opportunities for segmentation in the market.
4. Holidays: Take advantage of the trend
Choose appropriate products according to the characteristics of different holidays; at the same time, through the tags and keywords on the social platform, you can better grasp the advantages of product selection.
As the largest e-commerce platform in Africa, Jumia cross-border e-commerce platform provides merchants with broad sales opportunities and comprehensive solutions. By choosing hot-selling products, exploring market segments, and taking advantage of holiday sales, merchants will be able to succeed on the Jumia platform and start a new journey of global trade!