In foreign trade business, sending samples is an important part of building customer trust and demonstrating product quality. However, how to reasonably and effectively handle the issue of sample sending, ensure that the company’s interests are not harmed, and at the same time meet the needs of customers, is a topic that every foreign trade salesperson needs to face. This article will share four sample sending strategies, and combine practical cases to provide useful references for foreign trade salespersons.
1. Collect sample fees and freight together: Screen honest customers
In the process of sample sending, it is necessary to adhere to the principle of collecting sample fees and freight together. The original intention of this practice is to screen out customers with high integrity. For customers who are willing to pay sample fees and freight, we give a high degree of trust and are committed to establishing a long-term and stable cooperative relationship. For customers who are unwilling to pay, we will carefully evaluate their cooperation intentions and credibility to avoid unnecessary risks.
2. Apply for free samples: Show sincerity of cooperation
In order to express our sincerity to customers, we will apply for free samples for customers under certain circumstances. But in this case, we will ask customers to bear the freight. This strategy is designed to make customers feel our sincerity of cooperation, while also reducing the company’s operating costs. In actual operation, we have successfully provided free samples to multiple customers and successfully facilitated orders.
3. Double refund strategy: attract customers to place orders
In order to stimulate customers to place orders, we adopted a double refund strategy. That is, we provide customers with free samples and bear the shipping costs, but after the customer places an order, we will return the sample fee twice. This strategy effectively attracted the interest of customers and prompted them to place orders as soon as possible. At the same time, we have also established a good reputation in this way and attracted the attention of more potential customers.
4. Free samples and freight sharing: balancing the interests of both parties
In some cases, we will adopt the strategy of free samples and freight sharing. That is, we provide customers with free samples, but require customers to bear part of the shipping costs. This strategy aims to balance the interests of both parties, which not only reflects our sincerity, but also avoids the company from bearing excessive costs. Through this strategy, we have successfully established long-term cooperative relationships with multiple customers.
Fourth, matters needing attention in practice:
During the process of sending samples, the following points should also be noted:
First, for customers who are unwilling to pay any fees, we should carefully evaluate their willingness to cooperate and credibility to avoid falling into fraud traps;
Second, when customers require payment on delivery, we must ensure that customers place orders in their own country to avoid possible legal risks;
In addition, for customers who require samples to be sent domestically, we should insist on charging sample fees to ensure that the interests of the company are not harmed; Finally, we should always pay attention to market dynamics and customer needs, and flexibly adjust sample sending strategies to adapt to the ever-changing market environment.
Sample sending is an important part of foreign trade business, and reasonable strategies and practices are of great significance to promoting business cooperation. Through the four strategies and practical cases shared in this article, I believe that foreign trade salesmen can handle sample sending issues more easily in actual work and win more business opportunities for the company. In future foreign trade business, let us continue to explore innovation and optimize processes to achieve more efficient and high-quality sample sending services.