As a merchant on the Jumia platform, it is crucial to choose the right products. High-quality product selection can not only attract more consumers, but also improve the reputation and sales of the store. So how do Jumia merchants select products and how do they manage Jumia products?
How to select products on Jumia?
First, merchants need to pay attention to popular products on the platform, including electronic devices, household items, fashion accessories, etc. By observing the search volume and sales, merchants can understand the mainstream trends of the market. But we must also pay attention to the fierce competition and ensure sufficient supply and supply chain applications.
Secondly, relying on Google Trends, grasping the current hot spots can better grasp market trends. This can help merchants predict future trends, enter the market in advance, and gain competitive advantages.
Subsequently, the target market is a good way to explore business opportunities. According to the detailed analysis of the category, choose the secondary or tertiary sub-category that suits you, and then select products more targeted.
Finally, take advantage of the characteristics of seasons and holidays, combine different categories, and select suitable products. This is conducive to increasing sales in a specific period, while better selling goods through tags on social platforms.
The most important thing about product selection is: the right one for you is the kingly way.
In this process, the focus of product selection is to choose products that suit you. Merchants must consider their own resources and advantages to ensure that the merchant can operate stably and long-term. After all, “70% product selection, 30% operation” is not just talk.
For example, if a merchant has a stable supply chain of electronic products, then selling electronic equipment on the Jumia platform may be a good choice. If the merchant has a comprehensive understanding of the fashion field, you can consider making efforts in the fashion accessories industry. In short, only by finding the right products for you can you better cope with the test of the market.
How to manage Jumia products?
1. Product upload: After activating the account, merchants can upload products. In this step, merchants must pay attention to the needs of product pictures. It is recommended to use 680×850 pixel photos to ensure that the products are displayed excellently on the platform.
2. Product description and price tag: Observe and learn the product style of peers, and study how to make attractive product descriptions and reasonable price positioning. This will help merchants break through the fiercely competitive market and attract more customers.
On the Jumia platform, merchant product selection is an important step in establishing a foundation for success. Merchants can find products that suit them by paying attention to popular products, grasping market trends, screening target markets, and combining seasonal characteristics. At the same time, when managing Jumia products, merchants need to pay attention to key steps such as product uploading and description, and price positioning. By mastering these skills, merchants can achieve better sales performance on the Jumia platform.