(I) Industry Overview
For the hotel supplies industry, the market entry threshold is relatively low, and with the increasingly developed hotel industry, many speculators who have been coveting the hotel supplies industry for a long time are eager to move. Customers’ demand for hotel supplies is not limited to one product that only provides one function, but tends to be low-carbon, environmentally friendly and convenient. Daji Hotel’s guest rooms have been replaced with smart guest room supplies such as smart furniture, smart bathroom and smart lamps. Kitchen equipment and cleaning equipment are also showing a trend of intelligence.
At present, Europe and the United States are still the main markets for the development of the global chain hotel industry. Taking France as an example, it has the largest number of chain hotels, reaching 3,816. In addition, the size of European countries such as the United Kingdom, Spain, Degu and Italy should not be underestimated.
Similar to Europe, the development time of American chain hotels is also relatively long, and they occupy an important position in the global market. Among the top 20 global hotel groups in 2017 announced by HOTBLS, 5 hotels in the United States were listed, ranking first in the world. These 5 hotels are Marriott International, Hilton, Wyndham Hotel Group, Choice Hotels International and Best Western International. (Analysis Report on the Development Prospects of China’s Chain Hotel Industry and Investment Roadmap Released by Qianzhan Industry Research Institute).
In addition, the emerging markets of the “Belt and Road” will become the development center of the global hotel industry. Thanks to the rapid economic development, the middle class in these regions is growing, and the rapid growth of the target consumer population will encourage many mid-range hotel brands to accelerate their layout. India, Russia, Poland, Mexico, Turkey and other countries have become the most popular exhibitors.
(II) Key Exhibitions
1. Chicago International Restaurant and Hotel Exhibition (NRA)
Location: Chicago, USA
Overview of the exhibition: In 2019, the exhibition area exceeded 60,000 square meters, and nearly 2,300 companies from 25 countries including the United States, Mexico, Canada, Europe, Australia, China, and Japan participated in the exhibition. The four-day exhibition welcomed about 65,000 professional visitors.
2. Russian International Hotel Exhibition (PIR)
Location: Moscow, Russia
Overview of the exhibition: The exhibition area is 45,000 square meters, with more than 600 companies participating and a total of more than 45,000 visitors.