(I) Industry Overview
In recent years, the output value of baby products in my country has increased significantly at an average annual rate of about 20%. According to statistics from the China Light Industry Federation, there are more than 2,000 manufacturers in the industry, and their products are sold to more than 200 countries and regions, and the total production and sales volume continues to rank first in the world. Taking toys as an example, my country has long become the world’s largest toy manufacturer and exporter, accounting for 65% of the US market and more than 50% of the EU market.
As people’s living standards continue to improve around the world, the demand for maternal and infant products in the field of life continues to expand. Among them, Australia, China, India, the United Kingdom, the United States, Colombia and other countries have a large demand for maternal and infant products.
Data from maternal and infant retail channels show that the fastest growing are nutritional products and snack foods; followed by diapers, complementary foods, children’s clothing, supplies and toys. Google Trends has released a 2020 product selection strategy, among which the maternal and infant product market may see the following new consumption trends. Baby Carriers: Baby carriers have become a popular choice for parents and are more convenient to carry. Sippy Cups: Sippy cups have become a hot commodity, and have grown steadily after two increases in 2008 and 2015. Nursery Bedding: Baby blankets, children’s blankets, and children’s bedding sets are likely to become trend products in 2020.
(II) Key Exhibitions
1. German Infant and Child Products Exhibition (Kind + Jugend)
Location: Cologne Exhibition Center, Germany
Organizer: Cologne Fair Co., Ltd., Germany
Exhibition Overview: In 2019, more than 1,300 companies from more than 49 countries participated in the exhibition, and more than 643 Chinese exhibitors participated; the exhibition attracted about 24,000 visitors from 133 countries, an increase of 10% over the previous year.
2. Russia Children’s World Exhibition (Mir Detstva)
Location: Moscow Exhibition Center
Organizer: EXPO CENTER Exhibition Company
Exhibition Overview: In 2019, the exhibition had a total of 528 exhibitors from 28 countries and 17,000 visitors.
3. Japan (Summer) Baby & Kids Products Exhibition
Location: Tokyo International Exhibition Center, Japan Organizer: Reed Exhibitions Group, UK
Exhibition Overview: More than 300 exhibitors and 80,000 visitors.