Enterprises participating in overseas exhibitions vary in size, understanding of exhibitions, experience, and the effects of exhibitions. How can enterprises travel thousands of miles to participate in overseas exhibitions to ensure the effect of the exhibition? In the final analysis, if you do not pay attention to discipline during the exhibition, you will not have a perfect image; if you do not pay attention to details during the exhibition, you will not have a good effect. Therefore, when enterprises participate in overseas exhibitions, they must keep in mind the “Three Disciplines and Eight Points of Attention”.
I. Three Disciplines
(1) Do not exhibit infringing products;
(2) Do not eat in the booth;
(3) Do not withdraw the exhibition early.
II. Eight points to note
(1) Make adequate preparations before the exhibition and clarify the purpose of the exhibition;
(2) Highlight the key points when setting up the exhibition;
(3) Be proactive and enthusiastic when participating in the exhibition;
(4) Do not play with your mobile phone or chat in the booth;
(5) Exhibitors should also visit the entire exhibition;
(6) Participate in concurrent activities;
(7) Place supporting advertisements to expand the results of the exhibition;
(8) Pay attention to theft prevention.