The benefits of sellers participating in flash sales are as follows.
(1) It greatly increases product exposure and enhances brand influence and popularity. If sellers provide buyers with a very good experience in terms of products and services, they will also gain a group of loyal fans.
(2) Flash sales attract a lot of attention. If sellers can participate in Amazon’s official flash sales, they have proven their strength. This is a kind of recognition. Sellers should not waste it. When packaging and promoting themselves, they can use it as a typical case and material.
(3) Flash sales are time-limited and will display the remaining time, thereby constantly stimulating buyers’ impulse to consume. This can more effectively enable buyers to make consumption decisions, and the conversion rate is much higher than under normal circumstances. It is a kind of impulse shopping.
(4) Flash sales will also display the discount level of the product, such as “50% Off” or “74% Off”. We all know that numbers leave a deeper and more intuitive impression than words. When consumers see that the discount is so low, if they really need the product, they will definitely buy it during the flash sale period, otherwise they will have to spend more money after the event ends.
(5) Flash sales can help sellers clear inventory as soon as possible, recover funds, and quickly convert overstock or seasonal inventory with poor sales into cash. Of course, the discount level needs to be larger, otherwise it may not have a good effect.