CPC keyword optimization techniques include the following.
(1) For the first time using Amazon CPC keywords, sellers are advised to conduct small-batch tests first and then gradually optimize, because only with sufficient data as a basis can large-scale CPC delivery be more effective, especially for small and medium-sized sellers on Amazon.
(2) When testing in small batches, you can use automatic generation instead of manual input. Every day, you can download the automatic delivery report from the background to determine which keywords have the highest conversion rate, filter and sort them out, and perform manual delivery at the same time, continuously optimize CPC keywords and product detail pages, and gradually accumulate weight.
(3) Observe and summarize the relationship between consumption amount and traffic, find an optimal balance point, that is, the return on investment (ROI) between the two, so as to maximize the benefits of CPC delivery. This requires continuous adjustment of keywords. Usually, after 5 to 10 days of testing, a reasonable value can be basically determined.
(4) After all high-conversion rate keywords have been found and ROI has been kept in a reasonable balance, sellers can use keyword tools to carefully explore long-tail keywords to continue to increase transaction rates and sales.
(5) If conditions permit, you can refer to some popular local self-operated platforms or third-party platforms and learn from their titles, descriptions and keywords, such as Argos in the UK and Walmart in the US.