1. Ensure the legitimacy of the supply channel
For sellers, when selecting products, it is necessary to prevent possible infringement of products from the supply chain. Understand the production capacity and production qualifications of manufacturers or suppliers, and eliminate imitations and fakes.
2. Obtain brand trademark authorization
Some sellers, as agents, sell products of a certain brand on Amazon. Before publishing the products, they need to obtain formal authorization of the brand trademark. After obtaining brand authorization, you can file brand authorization on Amazon.
Regarding the authorized use of brand trademarks, a written authorization agreement (contract) is generally required, so only trademark holders are qualified to conduct brand authorization. In other words, some agents are not qualified to authorize sellers. Only by obtaining formal authorization from trademark holders can sellers legally use trademarks.
3. Pay attention to brand names and product details
Sellers should pay attention to brand names. Brand names cannot plagiarize other well-known brand names, nor can they use brand names that are easy to mislead buyers. It is recommended to use original pictures, texts and videos when posting products. Keywords in titles and search terms cannot contain other people’s brand names, otherwise it is easy to cause infringement.
4. Check whether the trademark has been registered before following sales
Following sales can easily be complained about infringement, but in actual operations, some sellers often make this mistake. After being complained about infringement, they will fall into the dilemma of not knowing how to appeal. Therefore, new sellers must pay attention. Before following sales, they must first check whether the brand of the follow-selling seller has a registered trademark. You can log in to the following website for trademark search.
US trademark search: https://www.uspto.gov/trademark.
EU trademark search: https://euipo.europa.eu/eSearch/.
Japanese trademark search: http://www.jpo.go.jp/