The following are the products that can be sold during the six major festivals in the second half of the year. The suggestions are for reference only. Chinese sellers can adjust and expand according to their actual situation.
(1) Halloween: Pumpkin lanterns, LED lighting, ghost home decoration, ghost toys, Cosplay costumes and other Halloween-themed products are mainly to set off the horror atmosphere. Be careful not to sell products that may cause controversy. For example, in 2015, Amazon removed a Halloween costume – a transvestite costume – from its UK site.
(2) Thanksgiving: This is one of the most important festivals in the United States, and its influence even exceeds that of Christmas. Americans are used to eating turkey together as a family on that day, so kitchenware, tableware, baking products and home decoration products will have good sales. Consumer electronics products also have a large market. For example, in the sales results announced by Amazon after Thanksgiving in 2015, its own Fire tablet won the sales champion of Amazon website, and Fire TV TV set-top box ranked second.
(3) Black Friday and Cyber Monday: Similar to the “Double 11” of my country’s e-commerce platform, sales of all categories of goods will increase. It is the day when Americans go crazy shopping. Consumer electronics, clothing, home decoration, etc. are all worthy of consideration. According to Amazon’s report, on Cyber Monday in 2013 alone, Amazon sold 426 items per second worldwide.
(4) Christmas Eve and Christmas: Christmas gifts, decorations, pendants, Christmas cards, disposable tableware and other products are very likely to be sold out. Westerners pay great attention to the festive atmosphere, which also brings more opportunities to Chinese Amazon sellers.
The above holidays are what you need to pay attention to when doing Amazon. Generally, after these holidays, Western customers will spend almost all of their budget, so there will be a period of time when their spending power is weak, such as around RMB 10.