In the cross-border e-commerce industry, boutique sellers and independent station sellers, as two different types of sellers, have their own growth models. By deeply understanding their growth paths, sellers can better plan development strategies and improve their competitiveness. Let’s mainly learn about the growth model of boutique sellers.
Boutique sellers focus on building continuous product competitiveness and are committed to promoting close cooperation between products and supply chains. This growth model can be divided into four stages:
Phase 1: Product selection stage
In this stage, boutique sellers need to cooperate with relatively small but highly cooperative supply chains. They choose factories that can respond to order requirements in small batches and multiple batches, and need to have the ability to quickly find suitable suppliers.
Phase 2: Participatory R&D stage
In this stage, boutique sellers cooperate with factories that have advantages in a single category, which are usually concentrated in industrial belts. They require factories to have certain design capabilities and R&D capabilities, including appearance, hardware function improvement, software differentiation, etc. The seller team needs to add the role of product manager.
Stage 3: Independent Innovation Stage
At this stage, boutique sellers choose suppliers who are good at manufacturing and can realize the application of new technologies and new materials, and at the same time, they should do a good job in the systematic construction of different supplier ecosystems. Their team is mainly composed of R&D personnel, such as Anker Innovations.
Stage 4: Brand Moat Stage
At this stage, boutique sellers need to plan products in advance and iterate products based on real user reviews and product life cycles to maintain the stability of product quality.
By understanding the growth model of boutique sellers, sellers in the cross-border e-commerce industry can better plan development strategies to achieve sustained growth and long-term success.