Participating in the Canton Fair exhibition is an important business opportunity, but there are many things to pay attention to in order to successfully participate in the exhibition. Let’s take a look at the precautions for participating in the Canton Fair.
1. Don’t read. Generally speaking, you only have two to three seconds to attract the other person’s attention and make him stop. If you are reading a newspaper or magazine, you will not attract people’s attention.
2. Don’t sit down, it will leave a bad impression on people.
3. Don’t hand out materials when meeting people.
4. Don’t make phone calls. Every minute you make a phone call, you will talk to potential customers one minute less.
5. Don’t eat or drink at the exhibition, potential customers will not disturb you when you eat.
6. Wear a good name tag. At the exhibition, you definitely don’t want visitors to be unable to call your name. If you wear your name tag on your left chest, you will make this mistake. You should wear your name tag on the right side of your body close to your face, so that when you shake hands with others, the name tag will be closer to the other person.
7. Don’t judge people by their appearance. The only thing you need to pay attention to in the exhibition is the staff of the exhibitors. Customers will try to dress casually according to their preferences, such as jeans, sweatshirts, casual pants, etc. Everything, don’t look down at people because customers dress casually.
8. Don’t gather together. If you discuss with two or more exhibitors or other non-potential customers, it is gathering together. In the eyes of the audience, being close to a group of strangers always makes people feel empty. Create a warm, open and attractive atmosphere in your booth.
9. Be passionate. As the saying goes, passion that is shown will also become passion, on the contrary. If you look impatient, you will become annoying. Enthusiasticly promote your own company and products. In the eyes of the audience, individuals represent their own companies. Your words, actions and expressions will interest the audience and have a great impact on customers’ understanding of your company.
10. Make full use of the names of potential customers. People like to be called by their names. Try to remember the names of potential customers and mention them from time to time in the conversation. This will make him feel important.
11. Don’t talk to people in other booths. Try to talk less with booth partners or staff at neighboring booths. You should talk to potential customers, not your friends.
12. Designate someone to entertain the media. The media may go to your booth to find news, so you must arrange someone to serve as your company and media contact, so as to ensure that your company’s promotion standards are consistent.
In an exhibition, the focus of attracting potential customers is not only on the layout of the booth, but also on your attitude and skills. This article summarizes 12 precautions, including how to attract attention, avoid common mistakes, etc. Read this article to make you an exhibition expert and attract more attention from potential customers and cooperation opportunities.