When participating in the online Canton Fair, you may encounter some problems. For example, network jamming and delay, language restrictions, weak interactivity, etc. Let’s take a look at the specific problems you may encounter.
1. Network jamming and delay
Live broadcasting still has high requirements for the network environment. Countless cross-border e-commerce gathers together, the high browsing volume of online exhibitions and the bandwidth occupation of their live broadcast mode have promoted the severe situation of cloud server traffic carrying capacity.
More overseas countries lack Internet infrastructure equipment, and the networks of buyers in some regions cannot support stable and long-term on-site selection. Network buffering and black screen phenomena are very common. Therefore, the effect of online exhibitions is greatly reduced.
2. Language restrictions
Online high-intensity language output is difficult for cross-border e-commerce sellers who are accustomed to offline communication, not to mention that they may not speak Chinese. In the process of communication with English gaps, errors are inevitable, which is not conducive to the development of new customers.
3. Weak interactivity
Cross-border e-commerce merchants can also talk freely with customers offline, but offline and online are different. The interaction between merchants and customers has greatly decreased. There is only short interaction with bullet screens. Potential users and intended customers buy products. There is also a lack of instant chat tools, and visitor retention rate and its query effect are greatly affected.
It turns out that the advantages of low cost and high efficiency of cross-border e-commerce online have not been fully utilized. What should enterprises do to seize online trade opportunities like the Canton Fair? It has to be said that if cross-border e-commerce merchants with independent stations make the best choice at this time, the problems and obstacles encountered at the Canton Fair are almost minimal for them.
First of all, in terms of network jamming, cross-border e-commerce independent stations basically use overseas stable servers, and the network space will be more stable. This is also a great opportunity to ensure that cross-border e-commerce can display goods online and master communication with customers. In addition, the Canton Fair Online shows that traditional offline cross-border e-commerce is more difficult to convert product docking platforms, which increases the friction of customer orders, but independent stations do not need to worry about this situation at all.
Secondly, foreign trade independent stations with multilingual capabilities are particularly evident in terms of customer acquisition capabilities and user experience; finally, there are online chat tools to provide customers with intelligent inquiries, instant interactions and improved conversion rates. Under the online display mode, both cross-border e-commerce B2B websites and B2C websites can better meet customer demand for products.
Cross-border e-commerce independent stations can also maintain long-term contact with customers. One is to have in-depth contact with customers in the future, and the other is to increase the viscosity between customers and independent stations. An important skill in cultivating loyal customers and establishing a good network of new customers is to provide users with humane and personalized services and detailed operations.
Network delays, language restrictions and interactivity gaps are important issues facing cross-border e-commerce online exhibitions, and cross-border e-commerce independent stations have advantages in providing a stable network environment, multilingual capabilities and online chat tools, which can help solve these problems and seize the opportunities brought by online exhibitions.