Merchants are preparing for the online Canton Fair, and they are carefully planning the promotional activities and product displays of the exhibition. Every merchant hopes to expand a broader market and attract more customers through this Canton Fair. Let’s take a look at how merchants should prepare for the online Canton Fair?
The following eight simplified contents sort out the Canton Fair:
Step 1: Take pictures of products and beautify them, at least 10 photos;
Step 2: Introduce and design product pictures in detail;
Step 3: 30-second product videos with subtitles, at least 3;
Step 4: Design a conspicuous product name title;
Step 5: Upload product pictures and make at least one factory VR to show the strength of the factory. But for small commodities, it is not recommended to make commodity VR, and large commodities can make two kinds of product VR;
Step 6: Live broadcast and recording, record 2-3 hours of commodity live broadcast video, and flip and play it for 12 hours;
Step 7: Instant translation, Tencent has a translation app that can solve most chat and email translation problems;
Step 8: Live broadcast lighting and live broadcast room, and the choice of live broadcast platform.
After preparing the basic work, foreign trade companies also have an important thing to put on the agenda: plan how to attract traffic to their studios and promote it at least one month in advance.
For old customers, they can notify them through SMS, posters, emails, trailers, etc., let them know that they are exhibiting at the online Canton Fair and attract them to watch.
However, for the acquisition of new customers, you must use various marketing methods to attract yourself, such as Google, Facebook, and don’t let go of important traffic ports such as YouTube easily. According to the layout of Google search ads, display ads, Facebook ads, etc., let yourself continue to expose the online Canton Fair and product information in front of potential customers to attract them to come.
Merchants are preparing for the online Canton Fair, attracting customers through product displays, live broadcasts and recordings. They also need to attract customers through various marketing methods to create a dazzling product image. Now follow our strategy to easily prepare for the online Canton Fair and expand a broader market.