At the Online Canton Fair, merchants carefully prepare their exhibition content. They carefully plan the booth layout, select the most attractive products, and prepare excellent promotional materials. So what should merchants prepare to write? Let’s take a look at what merchants should prepare for the Online Canton Fair.
Material preparation
1. Product selection
Novel products are the first factor to attract buyers, and merchants need to choose products suitable for online display. At the same time, prepare accurate and professional text introductions for each product, and try to avoid meaningless introductions such as “good product” and “good price”.
In the product introduction, it is necessary to accurately describe the model of the product and introduce the actual use of the product in as much detail as possible. When exhibiting online, maybe your own product is suitable, but if the buyer does not see that the product meets his needs, the customer may not ask, so the merchant needs to retain customers as much as possible in the first step.
2. Product video/picture promotion
One of the reasons why offline exhibitions cannot be replaced is that the products are visible, touchable, and usable, and customers can intuitively feel the various characteristics of the products. If online exhibitions want to achieve this, suppliers must shoot product promotion videos and pictures in the early stages.
Compared with pictures, videos can better showcase products and companies. High-quality content can showcase corporate image and product value. Suppliers can complete the script in advance, ask professionals to shoot, and strive to show product highlights in the best form.
If possible, it is best to have a 3D product display.
3. Prepare for buyers to inspect the factory
During online exhibitions, customers will be more concerned about the qualifications of the suppliers themselves, and customers who are interested in the goods may want to see the internal conditions of the factory. How to meet the needs of buyers?
One is to install cameras in the factory, and then directly view the factory scene by adjusting the camera; the second is to choose 360-degree panoramic shooting, so that buyers can view the factory scene independently.
If the hardware and technology cannot meet the first two display methods, you can choose to shoot a video introducing the factory in advance.
Skill preparation
1. SEO skills
Similar to choosing a good location and doing a good job of store decoration for offline exhibitions, online exhibitions need to use search engine standards to improve the website’s natural ranking in relevant search engines.
Although the search rules of the online Canton Fair are not clear yet, it is always right to master some SEO knowledge in advance.
2. Traditional pre -exhibition planning
The preparation of traditional exhibitions is also indispensable for the ultimate online display, so the pre -exhibition preparations cannot be lost, including: memory information and highlights, and easily handle customer questions;
Basic portraits of target customers to promote target groups;
Customers visit online exhibitions, Accumulate popularity in advance.
3. Touchia conversion preparation
Online exhibition attracts customers, how to discuss and promote order conversion immediately? P> The other main part of the online Canton Fair is to provide exhibitors with on -site marketing services. Ready to check the factory, master some SEO skills, traditional pre -exhibition planning, and online live broadcast skills all improve the effect of online exhibition. Merchants should consider comprehensively and prepare various contents to ensure the success of online exhibitions.