1. Stocking up in advance
Products in overseas warehouses are shipped in batches. During the sales process, they may be affected by market factors and other factors, and there may be a risk of unsalable products. Therefore, sellers need to make predictions and judgments on the sales of products in advance. If you think the market is good, you can send more products to overseas warehouses; if you cannot predict future sales, send less first and replenish when sales are good.
2. Do a good job of customs clearance
Sellers generally send products to overseas storage locations by sea or air in the form of goods. They need to select freight forwarding companies or international logistics companies with strong customs clearance capabilities to ensure that the goods are cleared smoothly and arrive at overseas warehouses.
3. Real-time inventory control of overseas warehouses
Sellers choose overseas warehouses, which is equivalent to outsourcing warehousing, distribution, logistics, inventory management and other businesses to overseas service providers. Then, overseas warehouse service providers are obliged to share inventory information with sellers so that sellers can grasp the inventory situation in real time.
During the delivery process, as the third-party warehousing service provider designated by the seller, it is necessary to follow the seller’s instructions to do a good job of goods packaging, distribution, and after-sales service. If there are special circumstances, it is necessary to promptly feedback to the seller.
4. Pay attention to online promotion and multi-channel marketing
Using overseas warehouses, once the product is unsalable, the costs of all aspects will only increase, so the seller must concentrate on selling the product. In fact, on many e-commerce platforms, promotions, discounts, flash sales, and group buying are already conventional sales methods. In addition to actively participating, sellers can also conduct off-site marketing, such as email marketing, social media marketing (Facebook, Twitter, YouTube, etc.), or use other off-site promotion methods to attract traffic. In addition, sellers can also operate on multiple platforms at the same time, or actively develop local agents.
5. Timely replenishment
Replenish regularly according to demand. If you find that some products are selling well, you can also replenish more to ensure that they will not be out of stock. Sellers can do inventory analysis based on sales, purchase in time, and ensure sufficient goods.
6. Clear inventory at the right time
Sellers need to control the inventory of overseas warehouses. If products are stored in warehouses for a long time, it will also be a problem.
For slow-moving products, sellers can offer low-price promotions, or change product descriptions, place them in a better location for emphasis, or rearrange them. Products of low value can be given as gifts.