Exhibition personnel engaged in livestock industry exhibitions said:
Generally speaking, the more well-known an exhibition is, the more exhibitors and buyers it attracts, and the greater the possibility of a deal. If you are participating in a new exhibition, it depends on who the organizer is and how appealing it is in the industry. A professional organizer can guarantee the quality of the exhibition. Livestock exhibitions can be divided into many small professional exhibitions, such as poultry exhibitions, feed exhibitions, dairy exhibitions, etc. Exhibitors must understand clearly in advance to achieve the effect of participating in the exhibition. Whether the audience is professional, whether there are mostly agents, wholesalers, or individual farmers, are all factors that need to be considered. When choosing an exhibition service provider, you must find a professional and responsible company. Because these companies are very familiar with the exhibition situation of the entire industry, and they also understand the products of their customers, so they can recommend suitable exhibitions to exhibitors and benefit them. It is not just about selling booths, but about being able to provide one-stop services so that customers can feel professional services and convenience.
Exhibition personnel engaged in building materials industry exhibitions said:
Choosing a suitable exhibition is half the battle. Exhibitors usually have to sort out the following three issues. First, what is the purpose of the company’s participation in the exhibition, what is the product positioning, and where is the market area that is suitable for the market. For example, a company that produces aluminum profiles is participating in the exhibition for the first time and wants to find potential buyers through the exhibition. Secondly, what industry does the product belong to? Compile a list of global professional exhibitions in the industry. For example, aluminum profiles belong to the large industry category of building materials. There are about 50 exhibitions in the global building materials industry every year. According to its product positioning, it can test the waters from exhibitions in three regions: Africa, South America and Southeast Asia. Finally, if there are more subdivided professional exhibitions in global exhibitions, then the company will choose professional exhibitions first. For example, door and window accessories products can participate in both building materials exhibitions and professional door and window glass exhibitions.
Exhibitionists engaged in logistics industry exhibitions said:
First, clarify the company’s own positioning. Exhibitors should scientifically and reasonably position their companies, products and markets. Only in this way can they communicate and exchange with foreign buyers face to face more effectively. When choosing an exhibition, companies should screen and evaluate based on their own positioning and conditions. Consider the industry and profession they are engaged in, whether they are factories, traders or companies that combine industry and trade, as well as profit models, etc. What grade do the current products belong to? Are they low- to medium-end products, labor-intensive products, environmentally polluting products, or products with high technological added value? Are there any unique selling points? What are the quality and certification of the products? What are the OEM and ODM capabilities?
Second, market customer positioning – determine the company’s market and customer standards. What types of customers are there, are they retail terminals, wholesalers, importers, agents, OEMs, or manufacturers, etc. The region and characteristics of the customers, are they from Europe, America, Japan, South Korea, South America, the Middle East, or Southeast Asia, as well as the purchasing habits of customers in related markets. Determine the target market and product grade, and distinguish whether the sales model is export agency or distribution channels. Special requirements of major market customers, such as whether OEM capabilities, certification requirements, research and development, delivery time, etc.
Only when these positionings are clarified can the exhibitors be targeted and lock in related exhibitions. At the same time, the exhibition must be determined in combination with the company’s situation and marketing strategy.