From the perspective of the effect of using social media advertising to carry out marketing activities, about 60% of the audience accept social media advertising, including advertising recommended by acquaintances or targeted advertising based on personal behavior data and registration information. At the same time, about 1/3 of the audience believes that these ads affect their user experience. From the perspective of sales conversion rate, the conversion rate of goods purchased after seeing social media advertising in the North American market is about 14%. Among them, Asians in the North American market have the highest conversion rate, exceeding 30%, and whites have the lowest conversion rate, only 12%.
From these figures, we can find that social media marketing has the following characteristics in expanding overseas markets: audience stickiness, ability to pay, generally accepting advertising and can bring direct conversion rate. Most marketers around the world accept and are happy to use social media platforms to carry out marketing activities. More and more marketers use social media platforms more pragmatically to carry out marketing activities, and use various tools and means to refine marketing effects. Expanding overseas markets through social media platforms is undoubtedly a marketing method worth investing in.
Among many social media platforms, Facebook, Twitter and Linked In are the ones with the largest user scale, the highest user activity and the most popular social media marketing.
Other social media platforms, such as Twitter, Linked In, Pinterest and Google+, are also very popular in different specific fields. It is particularly worth noting that Linked In, as a business social media platform, has helped many foreign trade companies obtain good inquiries and orders in the B2B trade field. Many domestic foreign trade companies are carrying out professional marketing and promotion activities through Linked In.