Lazada user perspective ranking strategy
3 tips
1. Good products are placed in good positions
Sign up for Flash Sale, Exclusive price Double exposure The first screen of the mobile phone allows users to see the product at first sight
2. Effective product management reduces the difficulty of user selection, speeds up decision-making, reduces the number of similar products, and staggers the live broadcast exclusive price for highly similar products
3. Improve product benefit point information to optimize product titles, and make selling points and benefits clear at a glance
Key point: Start with user thinking. When users open the shopping bag and scan the product up and down, it actually reflects the “user’s perspective”.