At the Canton Fair, exhibitors are full of confidence and enthusiasm. They not only display their company’s products and services, but also hope to find partners and open up new markets. However, exhibiting is not just a process of display. What is more important is how to establish contact with customers and follow up to obtain more business opportunities and cooperation opportunities. Let’s take a look at how exhibitors follow up with customers after the Canton Fair?
1. Send a letter of thanks
After the Canton Fair exhibition, exhibitors need to send a sincere thank you letter to each customer. Thank you is not only a kind of etiquette, but also has a positive effect on promoting the relationship between customers and exhibitors. For some customers, this is no longer a courtesy, but a more specific communication.
2. Mailing materials
After the exhibition, exhibitors should pay attention to sending company profiles, samples and other information to customers in a timely manner to deepen customers’ understanding of exhibitors. The number of mail materials should be appropriate; the content of mail materials should be personalized and need to be sent to different users; if the mail materials can be attached with a signed letter, the effect will be better.
3. Assign visits
If conditions permit, exhibitors can stay in the local area for a few days after the exhibition to visit important customers, and further communicate with customers based on the visit to deepen understanding.
4. Fulfill promises
During the exhibition, due to the limitations of objective conditions, it is impossible to meet all the requirements of users. At this time, the booth sales staff will ask the customer to make some practical promises and agree to deal with the problem in a timely manner after the exhibition. After returning to the headquarters, the sales staff should conscientiously fulfill the contract and fulfill the promise in a timely manner, and cannot look back.
5. Business tracking
Providing various service support will help achieve the company’s exhibition goals and ultimately promote the signing of commercial contracts. After returning to the company, exhibitors can communicate frequently with visiting users through communication tools such as telephone, telephone, and e-mail, especially those who show interest in buying at the exhibition.
At the Canton Fair, exhibitors display products and services and also hope to open up new markets. However, customer follow-up after the exhibition is crucial.
Exhibitors can establish contact with customers and promote cooperation opportunities through thank-you letters, mailing materials, visits, fulfilling promises and business tracking. Following up with customers is the key to the success of the exhibition and an effective way to explore cooperation opportunities.