Understanding the value of keywords is just the beginning. The key is to know the degree of competition in the market. To judge the competitiveness of a keyword, you can analyze it from the following points.
(1) Look at the number of search results for the keyword
Enter the keywords to be optimized in Baidu and check the number of results returned by the search engine. If there are more than 50 million results, it means that it is very difficult to optimize this keyword. If there are less than 2 million results, it means that it is not difficult to optimize this keyword and it can be optimized to the search engine homepage in a very short time.
(2) See if there are big brands on the keyword result page
If the first few links of a keyword on the search engine homepage point to well-known brands such as Apple, Dell, Hermes, and Louis Vuitton, then this keyword has a certain degree of competition difficulty.
(3) Look at the number of searches for the keyword
The more searches, the greater the value of the keyword. In theory, the greater the competitiveness of the keyword. However, some keywords are the opposite. The search volume is very large, but the competitiveness is very low. If a cross-border e-commerce company encounters such a keyword, it would be great.