Data selection refers to sorting out products according to changes in market demand, formulating product marketing combinations for target markets, and selecting product groups for key promotion in different cross-border markets. Alibaba International Station has 17 market sites in different languages. It conducts market research on products that need to be promoted in different regions, and uses data analysis tools to further grasp the consumption trends in the target markets. It combines the strength of suppliers to purposefully increase market promotion efforts, thereby opening up a broader space for enterprises in the cross-border e-commerce market.
1. Product selection rules
(1) According to product export data, select segmented export markets and analyze the requirements of consumer groups in the segmented markets for products, including the basic needs of customers for products. After understanding customer needs, merchants should analyze the actual situation of their own products.
Material: Analyze product materials and consider the feasibility of production.
Color: Customers’ preferences for color in different markets are also necessary factors to be considered in product selection.
Weight: Analyze the general range of product specifications based on consumer habits, and what specifications are more likely to be accepted by consumers.
Price: Comprehensively consider product production factors and calculate product quotations in order to formulate reasonable product quotations. Or calculate the reasonable cost price based on the price range accepted by consumers in the market.
(2) Analyze peer products: Analyze the gap between peer products, such as price, packaging, specifications, brand, service, etc.
(3) Customer feedback: The product is sold visually on the platform, focusing on the comments of the customer group, and analyzing the advantages and disadvantages of the product.
(4) Meet the needs of customers for small orders, short delivery time, and diversity, and achieve rapid production and delivery, while providing customers with logistics selection plans.
(5) Product information on the platform: This information should be able to clearly reflect the quality of the product. If there are peer products on the market, analyze the characteristics of peer products.
2. Product selection on the platform
On the Alibaba International Station platform, after a period of traffic data precipitation, you can successfully complete product selection through data display in the Alibaba backend.
The product selection tool in Alibaba International Station can be viewed from the following location: “Marketing Center” → “Foreign Trade Express” – “Promotion Tools” → “Optimization Tools” → “Product Selection Tools”.
Based on the merchant’s ability to cover potential buyers (i.e., the traffic that can cover keywords) of the products that have been released, this tool can recommend products suitable for through-train promotion and their matching high-quality keywords, and pick out products that are not currently suitable for promotion:
(1) Products and their keywords that are suitable for through-train promotion but are not currently promoted, and the products and keywords that merchants need to add will appear in “Potential unpromoted products”.
(2) Products that are suitable for through-train promotion, but are not currently covered by high-quality keywords, and the advantageous keywords that merchants need to add will appear in “Potential promoted products”.
(3) Products that have almost no traffic will appear in “Products not suitable for promotion”, and merchants need to optimize the quality of the corresponding product information.