Sorting means that when the matching conditions are the same, the products that buyers prefer, the better products, and the higher-quality suppliers are displayed first. The main considerations are buyer preference, product information, and supplier information.
1. Product information
The platform sorting function will judge the quality of the product based on the readability, richness, and consistency of the product information description. Suggestions for suppliers:
(1) The product title should be concise and to the point. Briefly and clearly describe the name, model, key features, and characteristics of the product so that buyers can know the key information of the product at a glance. Avoid repeatedly piling up or listing the same or similar phrases. Too long a title will make it difficult for buyers to find the key points and to determine the core content of the product title.
(2) The product attributes should be filled in as completely and accurately as possible, and the main picture should be as clear and unambiguous as possible, which can help buyers clearly understand the relevant products.
(3) The information in the detailed product description must be true and accurate, and avoid being mutually exclusive or inconsistent with the title and attributes, so as not to interfere with the judgment of buyers or the platform. Appropriate use of pictures or tables to introduce product functions, features, quality, and advantages will help buyers quickly understand product information.
In addition, non-natural language descriptions or product descriptions with serious information duplication will reduce the search ranking effect of the product.
2. Supplier information
The platform ranking function will judge the quality of supplier information from multiple aspects, such as the completeness and authenticity of supplier information, the supplier’s activity on the platform, and the supplier’s management and maintenance of its store and products. Suggestions for suppliers:
(1) Improve the content of the supplier form and complete or provide more certification information as much as possible. Generally speaking, the more supplier certification information is displayed, the less doubts buyers have about the authenticity of the supplier, the lower the communication cost, and the probability of inquiries will increase accordingly.
(2) Actively and timely maintain your own store, such as reasonably controlling the total amount of products, highlighting key products, and clearing out overdue or not very valuable products. The accumulation of similar products or invalid products in the store will cause buyers to have visual fatigue, thus losing interest in the store, and will directly affect the quality of supplier information, and then affect the supplier’s search ranking effect.
(3) Reply to buyers’ various inquiries and consultations in a timely manner. Timely replies can improve buyers’ favorability and help to conclude trades, so as not to miss business opportunities.
The product groupings in the store are intuitive and easy to understand. Each product is displayed with different pictures, which makes it easy for buyers to send inquiries quickly and clearly to obtain relevant information.
The product groupings in the store are not easy to understand directly, and repeated pictures are used repeatedly. Buyers may lose interest in turning pages or continuing to browse due to low information content.
3. Buyer preferences
The platform sorting function will identify buyer preferences based on buyer behavior, so that products that buyers prefer are ranked higher. Suggested suppliers:
(1) Keep abreast of the dynamic information of their own industry and buyer needs, analyze and combine them with the advantages and characteristics of their own products, and reflect them in product titles, keywords, custom attributes, and descriptions.
(2) It should be noted that buyer preferences depend more on the buyer’s own purchasing intentions. Different buyers search for the same keywords, and because of different buyer preferences and intentions, buyers will choose products or suppliers differently.