LinkedIn is a highly professional platform and a large recruitment platform, so all walks of life are systematically classified, and potential customers are very professional and of relatively high quality. From another perspective, LinkedIn is also the best social platform for mining, developing potential customers and building trust with them. Therefore, understanding practical marketing skills and methods of developing customers can make marketing more effective.
1) Create and publish valuable personal profiles
Personal profiles are one of the important factors representing the credibility and brand awareness of enterprises. Target customers often use various search engines to find the information they need. Therefore, creating personal profiles and describing businesses in a very creative and attractive way on LinkedIn should be the best way to showcase products.
In order to make users interested in your website, you should create a complete personal profile and keep it updated regularly. The content of each update should ensure relevance and specificity, and do not distract the attention of the target audience to obtain high-quality traffic. You can manage your personal public profile to help you get appropriate traffic. Even in the public state, you can set which content of the personal profile is displayed in the search results page.
2) Personalized invitations
Personalized invitations are the intangible assets of enterprises on LinkedIn. People usually like some personalized and unique invitations. Personalized invitations are of great help in creating a strong and positive corporate image and thus gaining target audiences. Personalized invitations are not easily defaulted as spam by the system. Adding personal information and providing some reciprocal policies at the appropriate time will make the invitation more effective.
3) Timely update and reply
All social media marketing needs to update their information in a timely manner, which is conducive to strengthening the connection between the company and the audience. When there is important information update for your published business, the updated content must be relevant, meaningful and different. If the updated content is irrelevant, it is likely to be ignored by the audience, thereby reducing interaction.
On the LinkedIn platform, customer messages, station letters and daily emails are as important as daily emails. Replying to messages in a timely manner can increase your customer list. For customers, timely replying to messages will also give them a sense of being cared for and make them feel interactive.
In many cases, visitor messages are very useful to companies, especially messages or comments from customers or professionals. Positive content can enhance the influence of the company, while negative content is the driving force for the company to improve, which can help the company realize problems that it has not yet discovered. For publishers of negative content, do a good job of after-sales work, but do not edit or delete their content, because these comments can show the most real side to customers. It is most important to communicate and solve customers’ problems.
4) Stay active
In order to increase your target contact list, you can post updates or start discussions on your profile to get better link traffic. You can interact with others, join discussions and share professional knowledge to get high-quality traffic to your business profile page.
But it should be noted that you should not participate in too many discussions in different discussion groups at the same time, which will distract your attention. Don’t send spam, because most customers don’t like to receive too many marketing emails on their profile pages, otherwise it may cause the other party to block and easily lose potential customers.
5) Join LinkedIn ProFinder
If you are a freelancer or part-time worker, or an independent professional, you can consider joining LinkedIn’s ProFinder network. This is a social networking platform where all Linked dIn members can seek experts to provide professional services, such as designers, writers, editors, accountants, marketing consultants, web developers, social platform marketing promoters, Google development customers, LinkedIn operations personnel, etc.