In video marketing activities, a suitable video live broadcast platform can quickly promote products and brands, achieving or even exceeding the expected marketing effect. Therefore, the selection of a live broadcast platform needs to consider the following points.
First, the larger the live broadcast platform, the better. You should choose a platform that is suitable for your own enterprise or product positioning and development plan. You can first determine the type of platform and then choose the appropriate platform. For example, if the marketing activity needs to promote games and their peripheral products, you can choose a game live broadcast platform or a comprehensive live broadcast platform: if you need to promote daily necessities or small gifts, you can choose a short video live broadcast platform that is closer to daily life.
Secondly, the basis of fan video marketing is to try to choose a live broadcast platform with a large number of target fans, so as to quickly gather popularity and achieve the purpose of marketing.
Third, when choosing a live broadcast platform, you also need to consider the audience’s viewing experience. A live broadcast platform with good user experience can encourage customers to be happy to spread videos while watching videos and gain the trust of the audience. A live broadcast platform with poor user experience not only cannot effectively deliver marketing results, but also loses the attention and trust of fans in the short term.
Finally, when choosing a live streaming platform, you should also consider factors such as the platform’s own management level, the platform’s anchor’s expressive ability, and the matching degree between the anchor’s style and marketing goals.