As a new social media, online live streaming platforms have entered a period of explosive growth since 2016, and have formed a situation of numerous types, different functions, comprehensive coverage and fierce competition.
1) Comprehensive live streaming platforms
Comprehensive live streaming platforms in the online live streaming industry generally refer to platforms that integrate games, entertainment, outdoor activities and other content. The most well-known platforms of this type include Huya, Douyu, and Panda. The biggest advantage of comprehensive platforms is that they have a large number of target audiences. Netizens who love games, outdoor sports, and food may all become their audience groups. In addition, there are many anchors on this type of platform, and the competition between them is also fierce. Fans are mainly concentrated in the live broadcast rooms of the first-line anchors on the platform. It may be difficult for new anchors and anchors without advantages in talent to make achievements.
2) Show live streaming platforms
Show live streaming platforms are mainly divided into mobile and PC platforms. At present, mobile show live streaming platforms are better developed than PC show live streaming platforms. Momo, Inke and other well-known ones are more well-known. This type of platform is mainly based on anchors chatting and singing, and the content format is relatively simple. This type of platform usually has a live broadcast function called “People Nearby”, which can help new anchors attract many fans.
3) Game live broadcast platform
The main function of the game platform is to live broadcast game e-sports content. The current popular platforms are mainly Penguin E-sports, Chushou TV, etc. The users of this type of platform are mainly anchors who love games and have certain talents in games. There is a certain professional threshold when entering. The anchor mainly obtains high returns through a certain popularity conversion. Because of the singleness of the live broadcast content and the age of fans, the selection of this type of platform mainly considers the total number of fans on the platform.
4) Short video live broadcast platform
On short video platforms, users can freely choose songs, shoot music short videos, form their own works and spread them. The most popular platforms currently include Douyin, Huoshan Short Video, Kuaishou, etc. This type of platform has a relatively low threshold, and it appears in the form of video. It does not require a fixed time and a fixed place. As long as there is enough creativity, the content quality is relatively high, and there is interaction with fans.