It is not accidental that there are so many orders at the Canton Fair. There are two important secrets to this. First, you must be good at grasping the needs of buyers, understanding market trends, and launching products that are in line with the trend in order to arouse the interest of buyers. Secondly, establish a good brand image and reputation so that buyers can trust your products and be willing to buy and recommend them to others. Let’s take a look at the two secrets to the explosion of orders at the Canton Fair.
1. Pay attention to pre-exhibition preparation
Newcomers to exhibitions believe that the exhibition will be crowded with customers as soon as the booth is set up. Many bosses want to make a lot of money with one exhibition, and think that the booth will be crowded with customers. Without sufficient preparation, the direct exhibition will generally fail and their confidence will be hit.
The correct way is:
●Do a good job of research one year before the exhibition to find out which exhibition in which region is most suitable for the promotion of the company’s products. Whether the product technology and certification meet the regulations of the region.
●According to the potential users developed by Google and Linkedin for 10 months, they send them development information three months in advance, invite customers to visit and notify the booth number.
●Prepare display samples: According to the 10-month customer analysis, select products suitable for your market as display samples.
● Collect customer opinions, understand their specific requirements for new products, prepare new samples, and attract customers’ attention.
● If there is no sample, you can make 3D design drawings or 3D printed samples to recommend to customers during the exhibition.
Don’t fight an unprepared battle. Only by being prepared can you win.
Second, cherish time and improve efficiency
95% of novices think that the exhibitor manual is a simple instruction manual, which is useless and thrown aside.
The correct way is:
● The exhibitor manual must be read carefully. It is a guide for all aspects during the exhibition. These guides are easy to understand and include everything you want to know about the exhibition. For example: exhibition schedule allocation, registration procedures, exhibitor materials, exhibition forms, logistics and transportation, housing information, advertising information, etc.
● Daily distribution of the exhibition: Let everyone know what the latest technology displays are on the first day so that everyone can get the latest design and industry development prospects, which can be used as a product innovation resource.
● Exhibitor materials: Let everyone know what overseas counterparts are coming to the exhibition, and you can send people to squat at their booths to obtain product information and prevent customers from asking for business cards.
● Logistics and transportation: Let everyone know what methods to use to reduce costs.
Understanding buyer needs and market trends, launching trendy products, and establishing brand image and reputation are two secrets to a huge number of orders at the Canton Fair. Make full preparations before the exhibition, including research, inviting customers, preparing samples, etc., cherish the exhibition time, and improve efficiency. Only by mastering these secrets can you succeed in getting a huge number of orders at the Canton Fair.