It is not accidental that there are so many orders at the Canton Fair. There are two important methods involved. First, you must be good at grasping the needs of buyers, understanding market trends, and launching products that are in line with the trend in order to arouse the interest of buyers. Secondly, establish a good brand image and reputation so that buyers can trust your products and be willing to buy and recommend them to others. Let’s take a look at two methods for the explosion of orders at the Canton Fair.
1. Talk less nonsense and do more practical things
Many bosses believe that the exhibition has products and samples, and the price is reported on the spot. There is no PPT to test the product, all relying on the mouth of the salesperson.
The correct method is:
● Two months before the exhibition, commodity samples must be made, and the price list must be made to let the salesperson know. Quick quotation on the spot can prevent price errors and customer loss due to time constraints. Making commodity PPT or video demonstrations can easily attract customers to watch at the exhibition, bring popularity to the booth, and foreigners also have the habit of watching the excitement.
● The inertial thinking of businessmen is that there must be business opportunities when there are many onlookers.
● Two months before the exhibition, all English business cards were printed.
● Prepare 300 small gifts, print the company website and LOGO, and give them to customers as small gifts.
Only by talking less nonsense and doing more practical things can we seize business opportunities
Second, stay focused, professionalism is competitiveness
Many bosses think that exhibitions are tourism. The boss takes his family out, his wife and relatives go out to travel, and the boss also guards the booth, thinking that tourism exhibitions are right. Generally speaking, companies will spend a lot of money, time and energy on the preliminary organization of the exhibition, such as contacting the exhibition company, making samples, making copywriting, etc., and finally hand it over to the exhibition staff, and the training time is too little.
The correct way is:
● Inform the sales staff of the purpose, content and expectations of the company’s exhibition 3 months in advance.
● Train the operation of the goods one month in advance, and the sales staff will train each other and explain in English.
● Make sure they show the characteristics of the exhibits well to attract customers during the exhibition.
● Strengthen clothing and grooming training to understand the habits of foreigners.
● For example, spraying perfume abroad is a respect for people to prevent the unpleasantness caused by body odor.
● Do a good job of team division of labor. When there are many customers, let customers see that your company’s personnel are a team with clear division of labor and high cooperation efficiency.
● All people who are not related to the business will not go, so as not to cause teamwork. If some people are there for leisure and entertainment, what will the hard-working people think?
At the Canton Fair, the two ways to get a lot of orders are to be good at grasping the needs of buyers and understanding market trends, and to establish a good brand image and reputation. The way to success is to talk less nonsense and do more practical things to seize business opportunities. At the same time, staying focused and professional is also a competitive advantage in the exhibition.