In the digital age, live broadcasting of the Canton Fair has become an important means for exhibitors to display products and attract customers. So, how should exhibitors prepare for the live broadcast of the Canton Fair? The following are some key points for exhibitors to prepare for the live broadcast of the Canton Fair.
1. Selection of topics and people in the live broadcast room
During the Canton Fair, each company has its own live broadcast room, which also makes the anchors with mediocre creativity and exhibitors with mediocre creativity have no advantage. Therefore, first of all, we must choose a very novel breakthrough and plan the theme of the whole live broadcast. In addition, some characteristics of the anchor will also directly affect the number of views in the live broadcast room to a certain extent. For example, whether the anchor’s foreign language is fluent, how familiar he is with the product, whether the anchor’s typhoon is suitable for the positioning of the company’s products, and naturally the anchor’s facial features must be correct.
Finally, the company should have a good shift system to meet the time difference problem of foreign buyers.
Be sure to formulate the live broadcast topic in advance and conduct preliminary rehearsals!
2. Live broadcast hardware configuration
Since it is to be broadcast live, the equipment must be tracked in place. The background board of the live broadcast room should be based on the advantages of its own products, but not messy. At the same time, better radio equipment, lighting, mobile phones, computers and iPads will all be good plus points.
In addition, in the setting of the background wall, you can carefully embed your own products for display, and embed static brands for the audience of the live broadcast room.
3. How to retain the valuable information of the live broadcast room?
You may not be able to directly identify the identity information of the audience, but everyone knows that live broadcast is an effective way to attract traffic.
This reminds exhibitors: You can use speech skills in the live broadcast to guide visitors to leave contact information, or guide users to visit their official website. Through the powerful functions of access trajectory, contact number and artificial intelligence customer portrait, exhibitors can roughly grasp the identity of buyers. Even if the Canton Fair is not signed, this will be an important potential user for the company in the future.
In short, preparing for the Canton Fair exhibition live broadcast exhibitors requires comprehensive planning and careful preparation. Through wonderful live broadcast presentations, exhibitors can attract more potential customers, enhance corporate brand influence, and achieve better exhibition results.