Nowadays is the era of “Internet +”, and the most important feature of this era is “platform is king, and groups are warm”. Any single individual cannot survive in this era of fierce competition and cross-border integration. This is especially important for cross-border micro-e-commerce. After all, as a weak individual, how much ability does a cross-border micro-e-commerce have to fight against competitors?
How can a cross-border micro-e-commerce achieve good results? Naturally, it is to obtain traffic first. Because traffic is wealth, profit, and orders. And how much traffic can be obtained by one’s own strength? For example, Xiao Wang is a cross-border micro-e-commerce, mainly selling daily chemical cleaning products imported from Germany, so how can he obtain traffic? The commonly used channels for attracting fans are nothing more than shouting in one’s own social circle through various means, such as through QQ, WeChat, and telephone. The objects of attracting fans are nothing more than one’s own friends and netizens. But if it is always limited to these circles, not only will the acquisition of traffic be limited, but sales will also be saturated. Therefore, it is difficult to become strong and big by relying solely on one’s own ability to obtain traffic.
Of course, cross-border micro-e-commerce may obtain traffic through other channels, such as Baidu promotion, but this method is obviously not suitable for general cross-border micro-e-commerce. Because not only do you need to have your own website, but you also have to spend at least several thousand yuan on promotion fees, and it may not be effective.
Therefore, the safest way is to enter the cross-border e-commerce platform. E-commerce platforms have huge traffic every day, and this traffic can bring certain benefits to cross-border micro-e-commerce. In addition, in order to survive, e-commerce platforms will also advertise every day to attract consumers. The size of the traffic of an e-commerce platform determines the competitiveness of this platform. Of course, the greater the traffic of the e-commerce platform, the greater the probability of transaction for the cross-border micro-e-commerce stationed on the platform. Therefore, cross-border micro-e-commerce must choose one or more cross-border e-commerce platforms so that they can survive better.