In the sales process of Amazon, Review is a crucial link, which directly affects the sales volume of products and the reputation of brands. Therefore, how to effectively manage Reviews in promotion has become one of the strategies that sellers need to think about and implement seriously. Here are some suggestions and tips on Review layout.
1. Request Review and Vine Plan
Request Review is an old method. Although it is effective, it will become somewhat unrealistic as the number of orders increases, so the number needs to be reasonably controlled. In contrast, the Vine plan is a safer and more stable approach. Through the Vine plan, the number of reviews can be increased in a targeted manner, while the product price can be reduced, forming a contrasting psychology among buyers, thereby increasing the review rate.
2. Tips for the Vine Plan
Single site multiple links: 10-20 stocks are issued for each ASIN to speed up the speed at which the stocks are taken.
Single ASIN multiple sites: Report Vine at the same time to increase the number of reviews in the same time period.
Lower the price of Vine products: reduce buyers’ psychological expectations with low prices and good quality, and promote the review rate.
Create Vine on Thursday and Friday: According to the team’s internal testing, the probability of receiving it from Friday to the weekend is higher.
3. Early delivery and product quality assurance
Before the new product is put on the shelves, you can ship it in advance or send it by express to make a Vine to create a time difference and ensure that the product can be merged into the Review after it is put on the shelves. In addition, product quality assurance is also crucial, because Amazon welcomes all real reviews, whether positive or negative, so the product quality must be guaranteed, at least to the level of peers.
4. Other ways to get Reviews
In addition to the Request Review and Vine programs, there are many other ways to get Reviews on the market, including transparent plans, cards, zombie link mergers, refurbished ASINs, Merge, and no-parent mergers. These methods may have different effects, but they are all strategies that sellers can try.
In summary, Review management is crucial for Amazon sales. Sellers should choose a suitable Review layout strategy based on their own situation and needs, and adjust and optimize it based on actual conditions to increase product sales and brand reputation.